Demand Gen Report
Forrester: B2B Budget Priorities Being Reassessed Amid Economic Uncertainty
Tariffs, trade wars, cyber threats, and economic uncertainty are resetting budget expectations, signaling a shift toward more cautious growth planning, according to Forrester’s 2026 Budget Planning Guides. Organizations are now planning...
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Job Security, Work/Life Balance Top Concerns For 41% Of Women In Revenue Roles
According to new research, more than 40% of women cite work/life balance as a top challenge, which is exacerbated by company leaders who plan to issue return-to-office mandates and cut…
Industry News May 2Introducing B2B Marketing Exchange East: The Latest Iteration In The #B2BMX Event Series
Since 2019, the B2B Sales & Marketing Exchange (#B2BSMX) brought together thousands of B2B practitioners looking to level up their approaches in all facets of marketing and sales. And playing…
Blog April 30The Rise Of The Empowered B2B Buyer: How To Create Seamless Self-Service Digital Experiences
The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted as B2B buyers, especially those from younger generations, are increasingly demanding the same ease,…
Demanding Views April 29