Demand Gen Report

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AI Use in Marketing Increasing Despite Lack of Training

The adoption of artificial intelligence (AI) tools by marketing and sales professionals continues to grow but specific training for the duties they are performing continues to lag behind. New research from...

Latest Posts

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Job Security, Work/Life Balance Top Concerns For 41% Of Women In Revenue Roles

According to new research, more than 40% of women cite work/life balance as a top challenge, which is exacerbated by company leaders who plan to issue return-to-office mandates and cut…

Industry News May 2

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Introducing B2B Marketing Exchange East: The Latest Iteration In The #B2BMX Event Series

Since 2019, the B2B Sales & Marketing Exchange (#B2BSMX) brought together thousands of B2B practitioners looking to level up their approaches in all facets of marketing and sales. And playing…

Blog April 30

The Rise Of The Empowered B2B Buyer: How To Create Seamless Self-Service Digital Experiences

The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted as B2B buyers, especially those from younger generations, are increasingly demanding the same ease,…

Demanding Views April 29