Demand Gen Report
AI Agents Boost Productivity Without Sacrificing Performance
Generative artificial intelligence (AI) tools are increasingly essential to marketers, and new research is shedding light on the extent to which AI agents add value to collaborative marketing efforts. A...
Latest Posts
Job Security, Work/Life Balance Top Concerns For 41% Of Women In Revenue Roles
According to new research, more than 40% of women cite work/life balance as a top challenge, which is exacerbated by company leaders who plan to issue return-to-office mandates and cut…
Industry News May 2Introducing B2B Marketing Exchange East: The Latest Iteration In The #B2BMX Event Series
Since 2019, the B2B Sales & Marketing Exchange (#B2BSMX) brought together thousands of B2B practitioners looking to level up their approaches in all facets of marketing and sales. And playing…
Blog April 30The Rise Of The Empowered B2B Buyer: How To Create Seamless Self-Service Digital Experiences
The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted as B2B buyers, especially those from younger generations, are increasingly demanding the same ease,…
Demanding Views April 29