Demand Gen Report
Forrester: B2B Budget Priorities Being Reassessed Amid Economic Uncertainty
Tariffs, trade wars, cyber threats, and economic uncertainty are resetting budget expectations, signaling a shift toward more cautious growth planning, according to Forrester’s 2026 Budget Planning Guides. Organizations are now planning...
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Higher Logic Vanilla Integrates With SlapFive To Help Support Community Engagement
Higher Logic Vanilla, a community platform, revealed a new integration with SlapFive, a customer marketing and advocacy platform, designed to help users more easily engage their community members in advocacy…
Industry News April 29New Research: AI Poised To Be ‘Greatest Influence’ On The Future Of Advertising
Given AI’s potential to transform industry practices now and in the future, 59% of practitioners view it more favorably than not, new research revealed. “The Digital Lead: 2024 Advertising Insights…
Industry News April 26Lightricks LTX Studio Seeks To Enable Multimedia Storytelling
Lightricks is an AI-first photo and video creation platform designed to help produce engaging, top-performing content. The company’s technology is focused on photo and video processing and is based on…
Solution Spotlight April 26