by Kelly Lindenau | Aug 4, 2022 | Industry News
Lusha, a B2B data community and sales intelligence platform, released Salesforce Data Enrichment (SFDE), an automated enrichment solution designed to enable users to continuously supplement their Salesforce contact and company database’s with fresh and relevant...
by Christina Cargulia | Aug 4, 2022 | Industry News
PLANOLY, a social marketing platform, launched a new tool that aims to simplify video content creation — Video Planner. The solution helps take videos from “idea to post” by planning and publishing content in one place. PLANOLY seeks to enable brands and...
by Christina Cargulia | Aug 3, 2022 | Industry News
Experience management software company Momentive, formerly known as SurveyMonkey, debuted a new GetFeedback integration with Zendesk. This new solution seeks to unlock access to actionable and comprehensive data to bring a business’s customer...
by Kelly Lindenau | Aug 3, 2022 | Blog
It’s the most wonderful time of the year — for marketers, that is. Demand Gen Report is shipping up to Boston next week with more than 800 sales and marketing practitioners in tow for the annual B2B Sales & Marketing Exchange (#B2BSMX). Taking place...
by Karie Burt, Anteriad | Aug 3, 2022 | Demanding Views
Over the past decade, new privacy regulations have given individuals much greater visibility and control over how their personal data is collected, used, sold and secured. The General Data Privacy Act (GDPR) and the California Consumer Protection Act (CCPA), both...
by Kelly Lindenau | Aug 2, 2022 | Industry News
Affinity, a relationship intelligence platform, released Affinity Meetings, a new solution designed to deliver relationship intelligence data from Affinity CRM directly within Zoom to provide customer and prospect insights during sales meetings. Affinity Meetings...
by Christina Cargulia | Aug 2, 2022 | Industry News
Contentgine, a content-based marketing agency, launched new AI and machine learning (ML) capabilities for its Content Indication Platform (CIP), to help marketers gain more precise first-party intent signals and content performance insights. The online SaaS platform...
by Christina Cargulia | Aug 1, 2022 | Industry News
Livestorm, a video engagement platform, announced the addition of six new features designed to enhance engagement during virtual events and meetings. With 25 to 35% of Americans still working from home, the purpose of these new integrations is to help improve...
by Christina Cargulia | Aug 1, 2022 | Solution Spotlight
ARInsights, an analyst relationship management platform, released a solution called ARchitect Interactions for Google Workspace. ARInsights seeks to help companies increase awareness and enhance knowledge-sharing with industry analysts who influence their businesses....
by Kelly Lindenau | Jul 27, 2022 | Industry News
Oracle revealed the next generation of Oracle Fusion Sales, a sales automation application designed to identify high-quality sales opportunities and increase deal velocity. Part of Oracle Fusion Cloud Customer Experience (CX) and powered by artificial...
by Christina Cargulia | Jul 27, 2022 | Blog
In a recent survey conducted by 6sense, respondents reported that, on average, only 3.5% of their web visitors filled out forms. This alarming data suggests B2B marketers should instead create compelling content targeted to the right personas, then use all buying...
by Kelly Lindenau | Jul 27, 2022 | Industry News
If “dark social” conjures up illicit images of a secret underground network filled with “Criminal Minds”-esque content, I don’t blame you. What initially comes across as the mysterious underbelly of B2B is actually a lot less nefarious than it sounds — and...
