#B2BSMX Preview: How Modern Orgs Are Restructuring GTM Strategies For Optimal Success

Published: August 3, 2022

It’s the most wonderful time of the year — for marketers, that is. Demand Gen Report is shipping up to Boston next week with more than 800 sales and marketing practitioners in tow for the annual B2B Sales & Marketing Exchange (#B2BSMX). Taking place from Aug. 8-10, #B2BSMX is bringing together B2B’s finest for three days filled with workshops, case studies, track sessions, networking opportunities, keynotes and more.

With more than 50 sessions spread across four focused tracks — Demand Gen, GTM Strategy, RevOps and ABM In Action — #B2BSMX will feature expert insights, real-world examples and best practices to help you and your team navigate today’s new sales and marketing realities.

Get Up To Speed On Modern Marketing & Sales Strategies

It’s no secret that the B2B industry is modernizing fast, adopting new strategies and technologies to keep up with buyers’ demands for digital experiences. While the classic and traditional methodologies remain, their execution (and the solutions/platforms fueling them) are new and improved.

To that end, the DGR team has lined up a series of sessions revolving around modernized strategies, such as:

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  • “Brand-Building For Success In The World Of B2B,” a keynote that explores how B2B brand-building is similar to CPG and other B2C businesses, but also highlights important differences that need to be accounted for to ensure success in a B2B environment;
  • “Omnichannel Marketing: Integrating Influencers Into Your Plans To Drive ROI,” which focuses onhow to utilize influencers throughout marketing and branding initiatives to reduce costs and maximize efficiencies;
  • “How to Surround Buyers With Engaging and Personalized Digital Experiences,” which coversthe different channels and opportunities for personalized digital experiences, including advertising, website, chat and more;
  • “The 3 Bs To Marketing In The Metaverse,” a session that highlights a tried-and-tested campaign strategy as it pertains to preparing for and being successful within the metaverse; and
  • “How To Unlock, Understand & Encourage Customer Behavior With Effective Social Listening & Voice Of Customer Data,” a conversation on social listening and how companies can go above and beyond to create highly effective customer experiences that elevate their brand and encourage customer loyalty.

Sit Down & Chat With Our Panelists

As the old saying goes, “all good things come in threes” — and we’re carrying that energy over into the #B2BSMX panel discussions. Attendees can catch three all-female panels (among others) sharing their insights on everything from intergenerational hiring to partner marketing, including:

  • “Don’t Put ABX In A Corner: Why ABX Is The Key To Unlocking Revenue Growth & The Catalyst To Elevate Brand, Demand + Advocacy,” a discussion around how and why account-based experiences (ABX) create a flywheel that elevates go-to-market strategies and breaks down interdepartmental silos;
  • “Peace, Love & Revenue: 3 Generations Talk About How To Collaborate To Optimize Sales,” an interactive and self-proclaimed “provocative” panel discussing the importance of cross-functional collaboration, views of social media marketing and intergenerational hiring, communication and collaboration tips; and
  • “How To ‘Waze’ Your Partners To Success,” a forum that helps attendees discover a way to guide their partners’ marketing and sales experiences and set them up for success.

Participate In Extensive Networking Opportunities & More

One of #B2BSMX’s key features is blending more than 50 educational sessions with an abundance of networking opportunities. With networking breaks strategically built throughout today — and an opening cocktail reception featuring a bevy of signature drinks — there’s something for everyone at the event.

Visit the website now for more information about the event, including the full agenda, session descriptions and registration options. We hope to see you in Boston next week!

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series