Demand Gen Report

HubSpot Launches First CRM Connector for Anthropic’s Claude

Artificial intelligence (AI) tools are being used by go-to-market teams to move faster— but without customer context, those tools can only go so far. To address this gap, HubSpot is...

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Converging Worlds: Navigating The Blurring Lines Between Demand Gen & ABM

As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) are fading. What was once a tactical separation — with demand gen casting a wide…

Demanding Views February 28

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Goldcast Expands Leadership Team with New CMO and CPO Appointments

Goldcast, an AI-powered B2B video content platform, has announced the promotion of Kelly Cheng to Chief Marketing Officer (CMO) and Lauren Creedon to Chief Product Officer (CPO). The appointments come…

Uncategorized February 27

The 2025 Killer Content Award Winners Elevate Stellar Strategy and Creative Execution

At a time when many B2B marketing teams are focusing on automation and scale, a select few are balancing scale, strategy and creative excellence. It is these select few that…

Blog February 26