by James Hickey | Jun 5, 2025 | News Brief
A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the year before. With budgets stagnant, CMOs are seeking productivity gains through artificial intelligence (AI) and data as 59% reported they have...
by Demand Gen Report Team | Jun 4, 2025 | Blog
DemandGenReport.com is pleased to announce the hiring of James Hickey as the new editor at the website owned and operated by Emerald, the nation’s leading tradeshow company. Vito Salvatore, Associate Publisher of Demand Gen Report and B2B Marketing Exchange, notes...
by Klaudia Tirico | Jun 4, 2025 | News Brief
As B2B buyer behavior continues to evolve rapidly, marketers are under pressure to rethink traditional engagement strategies and embrace a more data-driven, buyer-centric approach. In this Q&A excerpt from the recently released Rethinking Buyer Engagement in...
by James Hickey | Jun 3, 2025 | News Brief
A recent study by Ignition found that 82% of advertising and marketing agencies are delaying or cancelling hiring and investments as 63% suffer from unpredictable cash flow. Ignition 2025 Agency Pricing and Cash Flow Report, a survey of 273 managers and executives of...
by James Hickey | Jun 2, 2025 | News Brief
School may be out for summer, but that doesn’t mean the learning stops! In fact, we’d argue it’s the best time to explore new concepts, tactics and creative vehicles, especially when the chaos of the year settles during the warm summer months. #B2BMX and Demand Gen...
by James Hickey | Jun 2, 2025 | News Brief
A recent report from CaptivateIQ uncover key areas for improvement in how to use incentives to drive organizational growth. In its annual State of Incentive Compensation Management Report, based on a survey of more than 200 U.S.-based B2B incentive compensation...
by Lisa Cole, Chief Marketing Officer, 2X | May 30, 2025 | Demanding Views
For CMOs, finalizing the annual marketing budget is just the beginning. The real work lies in translating those numbers into impact. Great CMOs don’t just allocate funds— they turn budgeting into a strategic advantage. Done right, budgeting becomes a flexible...
by James Hickey | May 29, 2025 | Case Studies
For global technology leader Unisys, effectively targeting and engaging high-value prospects across its vast market became a challenge. With a limited sales team and an extensive list of potential accounts, the company with $2 billion in revenue needed to optimize its...
by James Hickey | May 28, 2025 | News Brief
The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing authentic, employee-driven content and integrating strategic social...
by James Hickey | May 27, 2025 | Uncategorized
Expandi Limited and Kompass have entered an alliance aiming to redefine how businesses connect, market, and grow by leveraging cutting-edge technology and unparalleled data resources. The agreement covers multiple strategic areas that will deliver innovative solutions...
by James Hickey | May 27, 2025 | News Brief
HubSpot is set to expand access to one of their artificial intelligence (AI) agents: Breeze Customer Agent. Starting next month, it will be available to all Pro and Enterprise customers. With an eye on helping businesses scale with AI, the company has embedded it...
by James Hickey | May 25, 2025 | News Brief
During a long holidaqy weekend, there’s no better way to get back in the zone than exploring actionable strategies to elevate your lead generation efforts. Watching a webinar or two on modern B2B content techniques will not only recharge your creative energy but equip...
