Demand Gen Report

Top Minds in B2B Marketing Take the Stage at AWNY 2025

The first sessions for B2BMX at Advertising Week New York 2025 are here! Sponsored by LinkedIn, the B2BMX stage at AWNY25 offers the opportunity to hear from and rub elbows...

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Latest Posts

Alta Raises $7M Seed Round to Amplify AI-Powered Revenue Workforce

Alta, a provider of AI-powered revenue workforce solutions, has raised $7 million in seed financing and officially launched out of stealth. Entrée Capital and Target Global led the round, while…

Industry News March 4

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Will the Rise of AI Impact the Social Skills of Sellers?

A survey of 3,496 global employees found that 41% of sellers believe new AI-powered technologies have helped automate repetitive tasks, increasing their capacity. As a result, Gartner predicts that 10%…

Uncategorized March 3

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Converging Worlds: Navigating The Blurring Lines Between Demand Gen & ABM

As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) are fading. What was once a tactical separation — with demand gen casting a wide…

Demanding Views February 28