Demand Gen Report

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Aligning Public Relations with GTM Drives Faster B2B Revenue Growth: Report

Businesses that fully leverage public relations (PR), as part of their go-to-market (GTM) strategy enjoy stronger revenue performance, greater brand trust, and a distinct competitive edge. That is the conclusion...

AI’s Transformative Potential Depends on How Companies Envision Their Paths for Growth

Demanding Views

Successful B2b Marketing Team Strategizing Targeting and Lead Generation

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Converging Worlds: Navigating The Blurring Lines Between Demand Gen & ABM

As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) are fading. What was once a tactical separation — with demand gen casting a wide…

Demanding Views February 28

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Goldcast Expands Leadership Team with New CMO and CPO Appointments

Goldcast, an AI-powered B2B video content platform, has announced the promotion of Kelly Cheng to Chief Marketing Officer (CMO) and Lauren Creedon to Chief Product Officer (CPO). The appointments come…

Uncategorized February 27

The 2025 Killer Content Award Winners Elevate Stellar Strategy and Creative Execution

At a time when many B2B marketing teams are focusing on automation and scale, a select few are balancing scale, strategy and creative excellence. It is these select few that…

Blog February 26