by Johan Liljelund, DanAds | Jun 13, 2022 | Demanding Views
Out-of-home (OOH) advertising is simultaneously the simplest form of advertising and the most intricate. Since its humble beginnings as posters and flyers, we’re now entering the next evolution: Digital OOH (DOOH), which includes anything from digital...
by Christina Cargulia | Jun 13, 2022 | Solution Spotlight
Splash provides event marketers and field marketing teams with the tools they need to design, create and execute virtual, in-person and hybrid event programs. Splash Studio is an all-in-one virtual event platform that aims to supply everything needed for virtual...
by Kelly Lindenau | Jun 9, 2022 | Industry News
SalesboxAI, a conversational ABM platform, partnered with LeadSift, a buyer intent data platform, to help B2B marketing teams fuel their revenue engine with high-intent opportunities. The strategic partnership seeks to enable B2B revenue teams to detect...
by Kelly Lindenau | Jun 9, 2022 | Industry News
ActiveCampaign, a customer experience automation platform, released a new no-code functionality designed to help customers build their own custom objects directly within the app. The new feature seeks to assist users in extending contacts, accounts and deals with...
by Kelly Lindenau | Jun 8, 2022 | Blog
Amongst the multitude of innovations and research revealed at Forrester’s B2B Summit, Forrester VP Analysts Laura Ramos and Michelle Yaiser turned their focus to a growing topic of interest: Customer experiences (CX). In their session, “The Forrester...
by Kelly Lindenau | Jun 8, 2022 | Industry News
Folloze, a B2B buyer experience platform, released its Buyer Experience Platform 3.0, which includes a new experience engine and several other key features to help unlock design tools and data insights to create content-rich, relevant experiences in a no-code...
by Nick Wentz, Clearbit | Jun 6, 2022 | Demanding Views
When B2B marketers think about how to focus their marketing activities and improve their funnel, they often start by asking themselves who their customers are. This question used to be quite difficult to answer, often determined by gut instinct and basic campaign...
by Christina Cargulia | Jun 6, 2022 | Industry News
Pipedrive, a CRM software company, expanded its product suite with new marketing campaign management capabilities. Campaigns by Pipedrive is designed to bring sales and marketing into one revenue management platform so users can access every aspect of their email...
by Christina Cargulia | Jun 6, 2022 | Solution Spotlight
TRAK Data is a marketing data and predictive analytics company that seeks to help marketers tap into the power of a national consumer marketing database, create AI-driven models, enrich and cleanse their data and launch 1:1 cross channel campaigns. The on-demand...
by Kelly Lindenau | Jun 3, 2022 | Industry News
Capital One released Capital One Software, a new enterprise B2B software focused on providing cloud and data management solutions for companies operating in the cloud. The offering seeks to help marketers solve challenges related to data management in the cloud,...
by Kelly Lindenau | Jun 3, 2022 | Industry News
Activate Marketing Services, a demand generation provider for B2B brands, acquired lead gen and appointment setting firm Green Leads. The acquisition seeks to enhance Activate’s current offerings through the addition of Green Lead’s lead generation,...
by Christina Cargulia | Jun 2, 2022 | Industry News
Brightcove Inc., an online video platform, added David Beck as its first Chief Strategy and Corporate Development Officer, leading the company in strategy, business development and corporate development. Beck’s newly created role focuses on identifying...
