by Christina Cargulia | Jun 21, 2022 | Industry News
RollWorks, an ABM platform, announced feature enhancements to double down on personalization with more granular account-level data. The RollWorks Site Visitor API helps B2B marketers better understand their anonymous website traffic to create a more tailored...
by Christina Cargulia | Jun 21, 2022 | Industry News
Gong, a revenue intelligence platform for B2B sales teams, launched a reality-based sales forecast platform designed to deliver revenue predictability by providing a complete picture of deal health and pipeline risk based on customer interactions. Gong Forecast aims...
by Christina Cargulia | Jun 21, 2022 | Industry News
Speedeon, a direct marketing and data agency, launched a new platform called AudienceMaker during the CommerceNext conference in NYC. AudienceMaker is a strategic growth platform that was designed to help brands increase their marketing ROI and democratize data...
by Christina Cargulia | Jun 21, 2022 | Solution Spotlight
Bizzabo, an event experience operation system (OS), was made to power in-person, virtual and hybrid events. The company launched an updated onsite check-in solution designed to create an enhanced, data-driven experience to power in-person events. Back-Of-The-Box...
by AJ Bruno, QuotaPath | Jun 17, 2022 | Demanding Views
Workers in almost every industry have been job-hopping in search of new opportunities, better work-life balance and higher pay. For employers, the war for high-skilled talent remains fierce. To rise to the challenge, businesses are getting creative when crafting...
by Christina Cargulia | Jun 15, 2022 | Financial News
Invoca, an AI-powered conversation intelligence platform, raised $83 million in Series F equity financing at a $1.1 billion valuation. The round was led by Silver Lake Waterman with additional participants, including Hollyport Capital, Kingfisher Investment Advisors...
by Christina Cargulia | Jun 15, 2022 | Industry News
Webex Webinars released new integrations with Eloqua and Salesforce to help marketers integrate webinars with their marketing automation and CRM platforms to gain a holistic view of a prospect’s journey and respond to leads faster. When paired with Webex...
by Kelly Lindenau | Jun 15, 2022 | Industry News
Drift, the Conversation Cloud company, welcomed Scott Ernst as its new CEO. Ernst joins the company’s executive team as Drift’s Co-founder and former CEO David Cancel steps into the role of Executive Chairman. Ernst brings more than three decades of...
by Christina Cargulia & Kelly Lindenau | Jun 15, 2022 | Industry News
Virtual events are alive and well — and perhaps there’s no better example than Demand Gen Report’s annual B2B Marketing Exchange: Next Level ABM event. Through an event that featured an impressive speaker line-up from the likes of Microsoft, Oracle,...
by Kelly Lindenau | Jun 15, 2022 | Industry News
Movable Ink, a content personalization provider, unveiled Da Vinci, an AI-driven content personalization engine designed to create a more meaningful approach to individualized content. Da Vinci leverages the power of AI to build, balance and navigate a map of a...
by Christina Cargulia | Jun 14, 2022 | Industry News
6sense, a revenue intelligence platform, acquired AdTech provider Granite Media. The Granite Media marketing team brings decades of experience in performance marketing to lead advertising product innovation, which will help unlock 6sense customers’ ability to...
by Kelly Lindenau | Jun 14, 2022 | Blog
Events are a staple in all industries due to their inherent networking opportunities, educational outlets and, let’s be honest, the exciting end-of-day gatherings. And in the modern world, the hybrid nature of events opens the door to extend those networking and...
