by Kelly Lindenau | Jun 29, 2022 | Industry News
Drift, the Conversation Cloud company, launched Drift Deal Room, a shared digital space designed to consolidate shared content and conversations between buyers and sellers. Drift Deal Room seeks to empower sales representatives to provide every buyer with a...
by Christina Cargulia | Jun 29, 2022 | Industry News
Jotform, an online forms SaaS solution, partnered up with Loom, a video messaging and collaboration tool, to streamline asynchronous communication and provide visual information for teams. Two new widgets, Loom Video Embed and Loom Video Recorder were designed to...
by Christina Cargulia | Jun 29, 2022 | Industry News
RollWorks, an ABM platform, announced Sales Insights for HubSpot and Journey Events for HubSpot, two new solutions that seek to help B2B marketing and sales teams optimize their ABM strategy, prioritize opportunities and understand what...
by Christina Cargulia | Jun 28, 2022 | Blog
B2B buyers’ appetite for digital commerce often exceeds their ability to make successful purchases online, meaning they’re more likely to experience purchase regret. Customers’ embrace of virtual buying has come at the expense of productive...
by Deepak Anchala, 6sense | Jun 28, 2022 | Demanding Views
Time is a seller’s most valuable and scarce resource — but many sellers spend their time spinning their wheels, chasing the wrong prospects and pouring effort into deals that will never materialize. That’s because many revenue teams are still using...
by Klaudia Tirico | Jun 28, 2022 | Industry News
Emerald Holding Inc., a leading B2B event and parent company of Demand Gen Report (DGR), has completed the acquisition of Advertising Week (AW), a global event and thought leadership platform focused on marketing, media, technology and culture. The acquisition...
by Kelly Lindenau | Jun 27, 2022 | Industry News
Act-On Software, a marketing automation platform, built out and improved its capabilities to help enhance its platform by accelerating product innovation, removing complexities and solving common pain points. Act-On seeks to provide marketers with coaching and account...
by Kelly Lindenau | Jun 27, 2022 | Industry News
Intercom, an engagement OS platform, released three new capabilities — Intercom SMS, Custom Actions and Custom Objects — to help businesses create powerful customer experiences and drive ongoing engagement. Intercom SMS is a fully integrated,...
by Kelly Lindenau | Jun 27, 2022 | Industry News
Demand Spring, a revenue marketing consultancy, hired Carlos Hidalgo as its first Chief Revenue Officer. In the new role, Hidalgo will help drive sales, marketing and business development initiatives and processes to fuel the company’s growth. ...
by Christina Cargulia | Jun 27, 2022 | Solution Spotlight
Casted is a podcast and video marketing platform designed for B2B marketers. The company released Casted Insights, a solution aimed to help empower marketing and revenue teams with account-level contact information and actionable engagement data across audio and video...
by Kelly Lindenau | Jun 22, 2022 | Industry News
Today’s B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant information, marketers are hard-pressed to keep up with their changing desires. However, new research from global management consultancy...
by Christina Cargulia | Jun 21, 2022 | Industry News
RollWorks, an ABM platform, announced feature enhancements to double down on personalization with more granular account-level data. The RollWorks Site Visitor API helps B2B marketers better understand their anonymous website traffic to create a more tailored...
