by Christina Cargulia | Jun 2, 2022 | Industry News
Brightcove Inc., an online video platform, added David Beck as its first Chief Strategy and Corporate Development Officer, leading the company in strategy, business development and corporate development. Beck’s newly created role focuses on identifying...
by Christina Cargulia | Jun 1, 2022 | Industry News
Salesloft, a sales engagement platform, opened an office in Singapore to increase its Asia-Pacific (APAC) presence and introduced native CRM integrations with HubSpot and Microsoft Dynamics to better serve its customers in Singapore, Australia and New Zealand. To...
by Kelly Lindenau | Jun 1, 2022 | Industry News
Winning by Design (WbD), a global B2B revenue consulting and training company, expanded its Revenue Academy roster with the addition of three new courses and a “New Hire Onboarding” program. The Revenue Academy offers interactive training sessions, frameworks and...
by Kelly Lindenau | Jun 1, 2022 | Industry News
Lob launched its flagship product, an end-to-end direct mail automation platform designed to power the creation, printing, postage, delivery and sustainability of direct mail with end-to-end analytics and campaign attribution. The solution seeks to simplify...
by Christina Cargulia | May 31, 2022 | Blog
Uberflip is a cloud-based content experience platform (CEP) that connects buyers with relevant content. The recently announced integration between Uberflip and 6sense aims to enable customers to see previously anonymous companies or user profiles visiting their...
by Christina Cargulia | May 27, 2022 | Solution Spotlight
Calendly is an online appointment scheduling platform that aims to help individuals, teams and organizations automate the meeting lifecycle to create a better customer experience. The company launched a new feature called Calendly Routing Forms, which adds screening...
by Jason Ball, Considered Content | May 27, 2022 | Demanding Views
Gating content tends to split marketers – those who do, those who try not to and those who don’t see any other option. The argument for concealing content behind a form is logical and widely used by performance marketers. The driver? Generally delivering lead...
by Kelly Lindenau | May 26, 2022 | Industry News
Contentgine, a content-based marketing agency, released its latest “Top 5” research ranking the most popular AI content consumed by B2B decision makers and analyzed by its Content Indication Platform (CIP), which mines 1 billion engagement signals quarterly from...
by Christina Cargulia | May 25, 2022 | Industry News
Unbounce, a conversion intelligence platform, appointed three new seasoned executive members to its company. Pete Housley, Darby Sieben and Saba El-Hilo are taking on leadership roles in marketing, product and engineering respectively to help guide Unbounce’s...
by Kelly Lindenau | May 25, 2022 | Industry News
Anteriad, a B2B marketing and sales solutions provider, appointed Lynn Tornabene as its first Chief Marketing Officer (CMO). The position was created following Anteriad’s rebrand as a full-funnel solution for B2B marketers, which combined the strengths of...
by Kelly Lindenau | May 24, 2022 | Blog
The marketing landscape has changed: Marketers are focused on product-led strategies, and they need to communicate with all prospects and customers — not just the legacy subsets in traditional automation. With that evolution in mind, former executives from Marketo,...
by Christina Cargulia | May 23, 2022 | Solution Spotlight
ORM Technologies aims to make sales and marketing decisions easier by cutting through the clutter of data to hit revenue goals more reliably. ORM is a Marketing Performance Analytics platform that connects data from multiple sources to define the customer journey,...
