by Christina Cargulia | May 3, 2022 | Industry News
The Marketing Practice (TMP) has acquired ABX specialists Campaign Stars to empower customers to deliver greater account-based experiences. The acquisition is the B2B marketing agency’s second U.S. acquisition of the year. “We’re extremely excited about...
by Christina Cargulia | May 2, 2022 | Industry News
Parmonic, a video automation platform built for B2B marketers, joined the ON24 Partner Network to integrate its AI-based video automation software with the ON24 platform. The ON24 Partner Network is an ecosystem of platform, technology and solutions partners that aims...
by Kelly Lindenau | May 2, 2022 | Industry News
Seismic, a sales enablement platform, released the Seismic Enablement Cloud, a unified platform designed to provide customer-facing teams with the right skills, content, tools and insights to effectively engage customers and drive growth. The Enablement Cloud seeks to...
by Kelly Lindenau | May 2, 2022 | Industry News
Movable Ink, a marketing software provider, secured $55 million in a Series D funding round led by Silver Lake Waterman with participation from Contour Venture Partners, Intel Capital and others. The round brings the company’s total funding raised to $97...
by Nancy Marzouk, MediaWallah | Apr 29, 2022 | Demanding Views
The promise of the open web starts with data interoperability — and third-party data has traditionally served as the key to digital advertising. No matter what website a brand advertises on, they know third-party cookies can track and manage engagement data across the...
by Kelly Lindenau | Apr 27, 2022 | Industry News
Mediafly, a revenue enablement and intelligence platform, acquired ExecVision, a conversation intelligence (CI) provider. This marks Mediafly’s fifth acquisition and the latest addition to its Revenue360 Suite. ExecVision helps solve “last mile” sales...
by Christina Cargulia | Apr 26, 2022 | Industry News
LeanData, a modern revenue orchestration platform, named Franco Anzini as its Chief Operating Officer (COO). In his new role, Anzini will oversee all aspects of the company’s business and operations, including finance and go-to-market strategies. As a...
by Kelly Lindenau | Apr 26, 2022 | Industry News
RollWorks, an ABM platform, partnered with Drift, the Conversation Cloud company, to help B2B marketers improve engagement, sales velocity and customer support. The integration leverages the RollWorks Site Visitor API to...
by Christina Cargulia | Apr 26, 2022 | Blog
Salesforce launched the third edition of its “Marketing Intelligence Report.” The report dove into how marketers use data and analytics to personalize customer experiences, navigate changes in data privacy regulation and prepare for the complexity of...
by Kelly Lindenau | Apr 25, 2022 | Financial News
QuotaPath, a commission tracking and automation solution, raised $41 million in a Series B funding round led by Tribe Capital, with participation from existing investors Insight Partners, ATX Venture Partners, Stage 2 Capital and Integr8d Capital. The latest...
by Christina Cargulia | Apr 25, 2022 | Solution Spotlight
Salesloft is the provider of a sales engagement platform designed to help sellers and sales teams drive more revenue. The Modern Revenue Workspace™ by Salesloft is where sellers execute their digital selling tasks, communicate with buyers, understand what to do next...
by Tom Hill & George Lagone, Axiom Partners | Apr 25, 2022 | Demanding Views
When working to define total addressable market (TAM), this is what we landed on: A measure for analyzing the total market demand for a specific offering and determining the maximum amount of revenue a business could possibly generate by selling in a specific market....
