by Camela Thompson, CaliberMind | May 13, 2022 | Demanding Views
Many B2B businesses, particularly those in tech, are embracing the rise of revenue operations (RevOps). I waded through the operations trenches for 15 years and felt the impact of inadequate operations as a functional marketer and marketing leader — RevOps is a...
by Kelly Lindenau | May 11, 2022 | Industry News
Whether it’s a pop-up that young singles in your area are looking to meet or a banner highlighting the different solutions to a problem you recently researched, advertisements are everywhere. And as the online space becomes more muddled and crowded with them,...
by Kelly Lindenau & Klaudia Tirico | May 11, 2022 | Blog
At an event that features a high level of analysts and researchers, such as Forrester’s B2B Summit, these types of blog posts are difficult because almost every word spoken holds a profound takeaway from marketers. Though it wasn’t easy, the Demand Gen...
by Christina Cargulia | May 10, 2022 | Solution Spotlight
Mailgun by Sinch is an email delivery service company that enables its customers to send, receive and track emails. Mailgun launched its InboxReady by Sinch program, which empowers enterprise marketers to improve email deliverability and optimize campaign performance....
by Kelly Lindenau | May 10, 2022 | Industry News
Bizzabo, an event experience operating system (OS), launched its Event Experience Lab, an event consultancy service that features a team of Event Experience Designers trained to enable, advise and guide customers on how to design engaging experiences that build...
by Kelly Lindenau | May 10, 2022 | Industry News
6sense, a revenue intelligence platform, partnered with Outreach, a sales enablement platform, to help joint users aggregate insights and data between tools and across the buying journey to more effectively engage in-market accounts with personalized, timely...
by Christina Cargulia | May 10, 2022 | Industry News
Livestorm, a video engagement platform, launched its first-ever Video Engagement Score™ (VES). VES is a new tool that allows event and meeting hosts to measure the impact of remote meetings and events through a unique scoring system. VES optimizes scoring metrics by...
by Christina Cargulia | May 10, 2022 | Industry News
TRAK Data, a marketing data and predictive analytics company, launched TRAK, an on-demand marketing data platform that provides an easy-to-use interface to enable users to create custom lookalike audiences quickly. The TRAK platform seeks to help marketers tap into...
by Christina Cargulia | May 6, 2022 | Industry News
Wrapify, a performance-driven out-of-home (OOH) advertising platform, named Valerie Carboni as its first Vice President of Marketing. In her role, Carboni will help promote awareness about the benefits, best practices and positive results of OOH advertising. Carboni...
by Tom Pisello, Mediafly | May 6, 2022 | Demanding Views
As CFOs and executives increasingly become more involved in buying decisions, sellers are finding one dreaded question that ends potential sales in no decision: “Why buy now?” According to a 2021 HubSpot survey, 40% of sales leaders missed their revenue targets last...
by Klaudia Tirico | May 6, 2022 | Industry News
Integrate, a provider of B2B Precision Demand Marketing tools, launched Precision Social and new cross-channel insight capabilities for its Demand Acceleration Platform. The news was announced at Forrester’s B2B Summit this week. The release of Precision Social...
by Kelly Lindenau | May 6, 2022 | Industry News
As attendees re-entered the Austin Convention Center for a new day of Forrester’s annual B2B Summit, there was notable excitement in the air as more than 2,000 marketers prepared for another day packed with breakout sessions, case studies and keynotes. The...
