by Tom Hill & George Lagone, Axiom Partners | Apr 25, 2022 | Demanding Views
When working to define total addressable market (TAM), this is what we landed on: A measure for analyzing the total market demand for a specific offering and determining the maximum amount of revenue a business could possibly generate by selling in a specific market....
by Christina Cargulia | Apr 22, 2022 | Industry News
ON24, a digital experience platform, acquired VIBBIO, a cloud video software company, to empower users to quickly create, splice and publish video content. VIBBIO’s video solution is designed for businesses to create and edit professional videos to help...
by Kelly Lindenau | Apr 21, 2022 | Industry News
B2B DecisionLabs, the research and advisory arm of Corporate Visions, released a new B2B analyst model that features science-backed studies validated by field experiences. The model’s goal is to connect B2B practitioners with advisors who have first-hand...
by Kelly Lindenau | Apr 21, 2022 | Industry News
6sense, an account engagement platform, announced the release of its Revenue AI platform and previewed product innovations at its “The Future Is Now” event. Revenue AI is designed to apply the power of AI across the entire buyer’s journey to help create a better...
by Christina Cargulia | Apr 20, 2022 | Industry News
Salesloft, a sales engagement platform, announced the launch of its first-ever forecasting solution to help customers predict and deliver revenue. The platform seeks to give sales reps the data they need, when they need it, to let them know where their team’s...
by Kelly Lindenau | Apr 20, 2022 | Industry News
Gartner research revealed that by 2024, organizations that lack a sustainable data and analytics operationalization framework will have their initiatives set back by up to two years. On the other hand, McKinsey research found that companies effectively using...
by Christina Cargulia | Apr 19, 2022 | Industry News
Corporate Visions, a marketing and sales messaging, content and skills training company, acquired Driving Systematic Growth (DSG), a consulting and training company, to increase its Revenue Growth Services. The acquisition aims to allow both firms to expand their set...
by Christina Cargulia | Apr 19, 2022 | Solution Spotlight
SugarCRM provides B2B organizations with campaign engagement and management software to help them better connect with buyers, increase engagement and measure the impact of their marketing initiatives. SugarCRM introduced an integrated “playbook” functionality to...
by Hayden Stafford, Seismic | Apr 19, 2022 | Demanding Views
When you picture a career in sales, what springs to mind? High turnover rates? Burnout? Cold calling an endless list of strangers trying to push your product? No matter what image just popped in your head, you’re not alone. Despite an abundance of open sales...
by Christina Cargulia | Apr 18, 2022 | Industry News
Reachdesk, a direct mail and corporate gifting company, added two new members to its senior leadership team. Amy Jerusalami joined the team as Chief Customer Officer (CCO) and Daniel Incandela joined as CMO. Jerusalami has more than two decades of customer...
by Kelly Lindenau | Apr 18, 2022 | Industry News
Mailgun, a Sinch company, announced that InboxReady by Sinch, a deliverability platform integrated with Salesforce Marketing Cloud, is now available on the Salesforce AppExchange. The platform seeks to enable marketers to connect their InboxReady and Salesforce...
by Kelly Lindenau | Apr 13, 2022 | Blog
Marketers are no longer using their mother’s intent data — as with most B2B staples, intent data has rapidly evolved and now has a range of uses that includes everything from proactively identifying in-market accounts to flagging churn signals in existing...
