B2B DecisionLabs Launches New Testing, Tools & Advisory Practice

Published: April 21, 2022

B2B DecisionLabs, the research and advisory arm of Corporate Visions, released a new B2B analyst model that features science-backed studies validated by field experiences. The model’s goal is to connect B2B practitioners with advisors who have first-hand insights into common problems.

The new research and advisory practice is a subscription-based service that includes tailored coaching and personalized testing. The model features a content library of insights, frameworks, tools and certifications and provides access to a network of researchers, consultants and practitioners who develop and deploy the work to help provide real-world feedback.

“Commercial leaders face enormous pressures to perform at the speed of change,” said Tim Riesterer, Chief Visionary of B2B DecisionLabs, in a statement. “Waiting for so-called best practices, observations and inferences doesn’t cut it. What’s needed are tested tools, proven in science-based experiments and real-world experiences, with coaching from the doers themselves. Simply put, would you rather engage with the person who did the work, or the person who interviewed the person who did the work? That’s the fundamental difference between traditional analyst firms and what we are launching today.”

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