Demand Gen Report

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Aligning Public Relations with GTM Drives Faster B2B Revenue Growth: Report

Businesses that fully leverage public relations (PR), as part of their go-to-market (GTM) strategy enjoy stronger revenue performance, greater brand trust, and a distinct competitive edge. That is the conclusion...

AI’s Transformative Potential Depends on How Companies Envision Their Paths for Growth

Demanding Views

Successful B2b Marketing Team Strategizing Targeting and Lead Generation

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4 Marketing Lessons From The Royal Family

Last week, Kate Middleton released a heartfelt video outlining her cancer diagnosis after weeks of speculation, and we are all hoping for a quick and speedy recovery. Prior to sharing…

Blog March 26

The Best Of Both Worlds: Combining B2C Simplicity With B2B Depth

B2B E-commerce is predicted to reach $3 trillion in the U.S. by 2027, up from $1.7 trillion in 2021. The rise in digital buying and selling illustrates the accelerated need…

Demanding Views March 26

Gong Introduces AI “Ask Anything” Solution

Gong, a revenue intelligence platform, released an AI-based query solution across calls and emails, “Ask Anything.” The new feature is designed to surface insights from multiple data sources to help…

Industry News March 26