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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The Human Touch: Achieve Humanization In A Digital Marketing World

We're all looking to create a lasting impression to stand out loud and clear above the noise of competitors. It can seem like an eternal struggle with no clear answers, but we already know that humans connect with, relate to and identify best with other humans. Most B2B marketers are missing an element of "human" in their marketing strategy. Think…

2021 State Of ABM: Blending Traditional Demand Gen With ABM, Focusing On Intent Data & Personalization To Boost Engagement

While there's no shortage of best practice claims for ABM, there's plenty of certainty surrounding its success. Demand Gen Report's 2020 ABM Benchmark Survey found that marketers who utilize ABM strategies have seen positive trends and results when using or reinventing their ABM strategies. Seventy three percent of respondents indicated that ABM has greatly exceeded their expectations, pointing to efficient…

B2B Digital Marketing Trends In 2021

With Forrester research suggesting E-commerce and other digital strategies will generate $1.8 trillion in B2B sales by 2023, it is vital for B2B marketing and sales teams to keep up. This infographic from Digital Marketing Philippines highlights key digital marketing trends in 2021, including the shift to buyer retention, impactful…

What’s Working In Demand Generation? How The Pivot To Digital Increased Reliance On Demand Gen, Forcing Marketers To Reevaluate Tried & True Marketing Initiatives

It's difficult to find a year that presented more challenges for demand generation marketers than 2020. Organizations had to think on their feet and pivot to embrace digital mediums in new ways while further researching and understanding the value automation and artificial intelligence can provide. As offices were temporarily closed and companies successfully switched to remote work models, the dynamics…

B2B Sales Metrics

This infographic spotlights six key metrics sales leaders should track to improve performance and revenue generation, including closed deal rates, sales rep productivity, new sales and more.

Building Better Customer Relationships By Using Incentives

The way we reach and market to our customers and prospects has changed. As in-person events are no longer a viable option, more businesses are turning to online solutions for unique ways to engage with their audiences. Marketing strategies that worked before might need a little tweaking, but a good way to stand out is to offer something unique to…

CMO Council Study Reveals: How To Get It Done In 2021

New research from the CMO Council revealed that more than two-thirds of marketers believe they will see a major uptick in marketing spend, with 70% investing in marketing technology to overhaul their marketing operations. This infographic spotlights specific areas of focus for marketing strategies in 2021, including technology, infrastructure and…

The B2B Practitioner’s Guide To Data-Fueled Marketing

For successful B2B organizations, keeping a pulse on customers' changing needs is critical. In today's digital environment, 87% of customer experience (CX) professionals say customer feedback is more important than ever. Gathering and acting on feedback throughout the customer journey can help B2B organizations: Stay in touch with what is happening in their customers' worlds; Uncover new market opportunities and…

Connect With Today’s Buyer In Channels They Find Most Effective

With buyer expectations constantly shifting, connecting with them is becoming more challenging for B2B marketers. This infographic from Outreach.io identifies the key social channels marketers can leverage to improve their buyer targeting and personalize their messaging and engagement to reach their prospects.

Lead Scoring Simplified: Using Data & AI To Focus On Your Best Leads

Aired On: March 24, 2021 @ 2 PM ET / 11 AM PT The self-serve digital buyer journey has empowered buyers while challenging marketing and sales operations to effectively identify which people and buying groups should be prioritized for sellers. To do this effectively requires looking beyond traditional lead scoring methods and incorporating all of the relevant buying signals. Join…

How To Build An Enterprise Marketing Strategy With B2B Intent Data

For the better part of a decade, data-driven observations of customer behavior have relied heavily on insights derived from first-party data—insight into what actions customers take directly on an organization's website. While this approach has strong pros for increasing account growth or capitalizing on inbound leads, the decision making process in the buyer journey often starts long before a prospect…
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