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New Era Of Lead Nurturing Focuses On Segmentation, Targeted Content

Nurturing imageFor many marketers, lead nurturing still consists of drip email campaigns that spit out the same series of messages to everyone no matter who they are or where they are in the buying cycle.

Progressive B2B marketers are moving toward lead nurturing campaigns that offer tailored content based on the buyer’s stage in the purchasing process, industry, role in the organization and product of interest, among other factors. Some industry experts are dubbing this best-in-class strategy “Lead Nurturing Version 2.0.”

The 2013 Killer Content Awards: Powerful Content That Moves Buyers

Shadow DGR Report Killer Content Awards 2013 v6Demand Gen Report’s Second Annual Killer Content Awards recognize organizations that have created cutting-edge content across digital and physical channels. This report provides a behind-the-scenes look at the content creation process of the top 10 “Great White” winners and 10 “Mako honorees, outlining the objectives, development strategies and key metrics for success.

Infographic: 2012 Content Marketing Trends


Nearly 90% of B2B marketing organizations used content marketing in 2012 – more than SEO, events or traditional advertising. These and other 2012 content marketing trends are illustrated in this week's infographic, provided courtesy of Curata.

Webinars: The Missing Link In Your Lead Generation Strategy


citrix-e-book_capToday, 90% of B2B marketers use content marketing as the centerpiece to their content marketing strategies. But not all content is created equal: As more marketers invest in content marketing, many of them are struggling to engage with prospects and drive qualified leads.

This eBook explains why webinars are the missing link between content marketing and lead generation. Learn why a recent survey of B2B marketers found that webinars are more effective than almost any other content marketing tactic.

  • Published in E-books

Twitter Adds New Email-Sharing Features


TwitterTwitter
has announced new features for its web site and mobile apps designed to simplify the process of sharing and finding content.

Users will now have the ability to email tweets more easily from the Twitter web site. The embedded option, which will be available through a new "More" icon next to the existing "Favorite" icon, will open an email window.

5 Simple Steps To Becoming A Content Curation Rockstar


12-5_cal_Content curation, the process of finding, organizing and sharing online content, is increasingly a widely adopted content marketing strategy used to establish thought leadership, increase search engine rankings, educate prospects, fuel social media channels and boost overall lead generation. In this webinar, Pawan Deshpande, CEO of Curata, will walk you through the basics of content curation, use cases of how real-world brands from Adobe to Intel are employing curation, and arm you with 5 simple steps you can do today to begin curating.

Experts Reveal Content Marketing Truisms—And A Few Important Non-Truisms


Content marketing is nothing new. Regardless of the type of content, the goals remain the same: inform, educate, engage and provide value to prospects.

A recent content marketing roundtable, sponsored by Bizo, highlighted different aspects of content marketing followed by executive viewpoints from panelists: Joe Chernov, VP of Marketing for Kivey; Ann Handley, Chief Content Officer at MarketingProfs; Matt Johnson, CMO of uTest; and Todd Wheatland, VP of Thought Leadership and Marketing for Kelly Services.

Lead Nurturing: The Blueprint for Building Successful Campaigns

 
12-6_calendar_template_This webinar will present case study examples and guidance around how marketers can successfully build successful lead nurturing campaigns, with specific insights into:

  • The Right Content Offers for Nurturing Programs
  • Customizing Email Offers/Landing Pages for Nurture Campaigns
  • Developing the right cadence and sequence to increase relevancy and response

Stop Talking And Start Doing! Time To Shrink The Skills Gap In Marketing Automation

Carlos20Hidalgo20Head20ShotBy Carlos Hidalgo, Executive Director of The Marketing Automation Institute and CEO of The Annuitas Group

“As we all know marketing automation is just not that simple!”  - Marketing Director Managing a Global Marketing Automation Implementation

Truer words have never been spoken. As organizations journey along the path of automation, they must think beyond just a simple software vendor selection. In order to have a successful marketing automation implementation, organizations need to also consider key strategies including:

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