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Limelight Updates Platform To Speed Content Delivery

limelightlogoLimelight Networks announced the next generation of its Limelight Orchestrate Digital Presence Platform that is designed to support consistent, high-performance digital experiences across channels, devices, and geographies. The Orchestrate V2.5 platform addresses the challenges presented by increased and unpredictable content consumption and the need to support an ever-expanding variety of mobile devices, according to company officials.

In recent testing, validated by third parties, Limelight demonstrated up to an 8x web site performance improvement, translating into an 88% reduction in web site visitor wait time, explained Kirby Wadsworth, CMO, in an interview with Demand Gen Report.

Marketers Strive For A Holistic View Of Buyers

customer relationship shutterstock 113068783It is clear that marketers can no longer treat all prospects alike, as sending out the same email to everyone no matter who they are or where they are in the buying cycle is not likely to yield stellar results. While the ultimate goal is to make a sale, it is becoming more important to develop a rapport with buyers and understand what drives their purchasing decisions. That was the message of several speakers at the recent Digital Marketing University event in Philadelphia held by Silverpop.

“You have to own the whole relationship with the customer,” said Ellen Valentine, Product Evangelist for Silverpop. “It seems like a bit of an oxymoron, but as we have more channels and more ways to communicate with the customer, the buyer expects a more personalized experience.”

New Era Of Lead Nurturing Focuses On Segmentation, Targeted Content

Nurturing imageFor many marketers, lead nurturing still consists of drip email campaigns that spit out the same series of messages to everyone no matter who they are or where they are in the buying cycle.

Progressive B2B marketers are moving toward lead nurturing campaigns that offer tailored content based on the buyer’s stage in the purchasing process, industry, role in the organization and product of interest, among other factors. Some industry experts are dubbing this best-in-class strategy “Lead Nurturing Version 2.0.”

The 2013 Killer Content Awards: Powerful Content That Moves Buyers

Shadow DGR Report Killer Content Awards 2013 v6Demand Gen Report’s Second Annual Killer Content Awards recognize organizations that have created cutting-edge content across digital and physical channels. This report provides a behind-the-scenes look at the content creation process of the top 10 “Great White” winners and 10 “Mako honorees, outlining the objectives, development strategies and key metrics for success.

Infographic: 2012 Content Marketing Trends

Nearly 90% of B2B marketing organizations used content marketing in 2012 – more than SEO, events or traditional advertising. These and other 2012 content marketing trends are illustrated in this week's infographic, provided courtesy of Curata.

Webinars: The Missing Link In Your Lead Generation Strategy

citrix-e-book_capToday, 90% of B2B marketers use content marketing as the centerpiece to their content marketing strategies. But not all content is created equal: As more marketers invest in content marketing, many of them are struggling to engage with prospects and drive qualified leads.

This eBook explains why webinars are the missing link between content marketing and lead generation. Learn why a recent survey of B2B marketers found that webinars are more effective than almost any other content marketing tactic.

  • Published in E-books

Twitter Adds New Email-Sharing Features

has announced new features for its web site and mobile apps designed to simplify the process of sharing and finding content.

Users will now have the ability to email tweets more easily from the Twitter web site. The embedded option, which will be available through a new "More" icon next to the existing "Favorite" icon, will open an email window.

5 Simple Steps To Becoming A Content Curation Rockstar

12-5_cal_Content curation, the process of finding, organizing and sharing online content, is increasingly a widely adopted content marketing strategy used to establish thought leadership, increase search engine rankings, educate prospects, fuel social media channels and boost overall lead generation. In this webinar, Pawan Deshpande, CEO of Curata, will walk you through the basics of content curation, use cases of how real-world brands from Adobe to Intel are employing curation, and arm you with 5 simple steps you can do today to begin curating.

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