The Three Rs Of ABM

When it comes to an effective ABM strategy, B2B marketers are seeing results by focusing on “the three Rs.” This infographic from the ITSMA highlights the importance of reputation, relationships and — ultimately — revenue for practitioners to continuously deliver results with their ABM programs.

The ABM Planning Checklist

There’s more to planning an efficient ABM program than meets the eye. This infographic from the Spear Marketing Group provides readers a guide to guarantee new ABM efforts drive the desired results.

The Anatomy Of A Successful B2B Sales Email

Since email acts as the primary communication tool for many B2B sales reps, the channel has become inundated for buyers. It’s vital to engage prospects properly so they open your emails instead of delete them. This infographic from SalesStaff shares tips, stats and best practices for writing a sales email…

8 B2B Marketing Myths Debunked

B2B marketers have a boatload of data and third-party research at their disposal. But it can lead them to believe superstitions instead of real facts. This infographic from TechnologyAdvice spotlights some of the most common misconceptions in B2B marketing and why they aren’t true.

Who Is Today’s CMO?

This infographic from Act-On Software highlights key takeaways from the company’s latest CMO Index Report. The research dives deep into the evolving role of today’s Chief Marketing Officer in the U.S. and the UK.

Why Marketers Must Take Content Marketing More Seriously

Quality content defines a marketing team’s ability to engage prospective buyers and provide the information they need to make a purchase decision—and this is only going to grow more important for future marketing efforts. This infographic from Blue Mail Media highlights some key stats and findings that show content marketing…

Writing Effective Text Messages To Promote Your Business 

Text message marketing is tricky: there are no videos, images or graphics to entice recipients visually — it's all in the words. This infographic from TextMagic shares some ground rules to carrying out a text messaging campaign effectively.

Content Intelligence In Five Minutes

Content intelligence has the potential to give B2B marketers full context into their content, but is it too early to reap the potential benefits? This infographic from Curata shares an in-depth look into the origins of content intelligence, what it takes to collect it and how it is revolutionizing the…

11 Reasons Why No One Is Watching Your Video Content

While video content may be considered a preferred format for some B2B buyers, it doesn’t mean that these buyers will like your content—unless it meets their needs and educates them on a topic they want to learn more about. This infographic from Jointviews spotlights 11 of the main reasons why…