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What Is Orchestration?

According to Engagio, marketing orchestration is an approach to marketing that focuses not on delivering standalone campaigns, but instead on optimizing a set of related cross-channel interactions that, when added together, make up an individualized customer experience. This infographic from the company explains the basics of marketing orchestration and shares…

Top B2B Marketing Tools For 2020

Marketers have no shortage of tools for creating, tracking and measuring their day-to-day activities. But it's not always easy to choose the right tools in this saturated market. This infographic spotlights eight popular tools for data analytics, social, media monitoring and more.

B2B Content Marketing Benchmarks, Budgets And Trends 2020

Do you document your content marketing strategy? More than two-thirds (69%) of successful marketers have formalized their content marketing plans. That’s one of the key findings of recent research from the Content Marketing Institute that was highlighted in this infographic from Grazitti Interactive.

10 Email Marketing Tips To Boost B2B Sales

B2B marketers have relied on email marketing campaigns for decades, but the approach is continuously evolving. Segmentation, personalization and ensuring that emails are mobile-friendly are a few of the topics to revisit in order to boost engagement and, ultimately, sales.This infographic from Blue Mail Media outlines ten key email marketing…

Five Insights From The 2020 Chief Marketer B2B Marketing Outlook

When seeking leads with the highest ROI, B2B marketers turn to email, search and content marketing, according to this infographic that highlights some of the key findings of the 2020 Chief Marketer B2B Marketing Outlook Survey. Engaging targeted prospects (57%) and finding those that convert (48%) remain among the toughest…

Are Your Business Development Reps Effective?

While 88% of B2B companies say business development reps (BDRs) play a key role in their account-based marketing strategy, BDRs spend about one-third of their time on unproductive activity. This infographic highlights some of the key points from 6sense’s 2019 Sales Development Benchmark Report on building a successful sales development…

Maximizing Performance With Sales Coaching

Sales teams don’t transform overnight. It takes steady and consistent training over time. This infographic from ValueSelling Associates offers seven best practices to help your sales reps go the distance.

B2B Demand Generation Myths

Before planning your next marketing campaign, ensure that you are familiar with what B2B demand generation entails. This infographic from Thomson Data busts eight of the most prevalent falsehoods about demand generation.

What Is Alignment And How Can You Influence It?

The perception of sales and marketing alignment is not sufficient, as successful alignment efforts are measurable and positively impact the business. This infographic from LeadMD outlines some of the key metrics and best practices for a predictable and repeatable alignment strategy.