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The State Of Email Marketing

Email marketing continues to be a top engagement channel for B2B marketers, with 89% of marketers stating they believe their email marketing strategies are successful. This infographic from Campaign Monitor highlights some statistics about effective email tactics and key metrics for measuring email campaign performance.

Latest Trends In Social Media Marketing: B2B Vs. B2C

Social media marketing is a totally separate ballgame for B2B orgs. This infographic from Grazitti Interactive highlights the major differences between B2B and B2C social media and identifies which platforms and strategies should aid your B2B social media journey.

Why Is Branding Essential For B2B Sites?

In this age of digital transformation, marketers are relying more on their branded websites to drive growth and increase buyer engagement. This infographic from Commerce Shop highlights key stats on the importance of branding in B2B and how it can influence a buyer’s decision-making process and drive greater sales.

Counting Down The Top 10 B2B Marketing Trends For 2021

With a new year bringing new challenges, marketers are exploring strategies such as referrals, search engine marketing and brand awareness to connect with audiences in 2021. These trends and more are spotlighted in this infographic from SageFrog Marketing Group, based on recent research in the company’s 2021 B2B Marketing Mix…

Advertiser Checklist For Success: Retargeting

With the start of the new year, leveraging retargeting tactics to get more bang for your marketing efforts and ad spend is important than ever. This infographic from Linkedin includes some tips and best practices for marketers to improve their websites, videos and lead generation forms and create tags to…

21 B2B Lead Gen Strategies To Aid Your Marketing Efforts

With 2021 right around the corner, B2B marketers need to ensure their lead generation strategies are providing the highest quality leads possible. This infographic from SalesIntel spotlights 21 strategies, formats and tactics marketers can adopt to improve their lead generation efforts.

Intent Data 101: More Than A Buzzword

Marketers leverage intent data to inform their marketing strategies, but some may still be hesitant about implementing it in 2021. This infographic from RollWorks highlights the do’s and don’ts of measurable intent and provides examples on how to best implement the data into various organizational strategies.

How Predictive Customer Intelligence Is Changing B2B Marketing

In the age of digital transformation, data has provided marketers with the intelligence they need to cater to audiences. A large majority of B2B organizations leverage predictive customer intelligence to meet buyers’ expectations. This infographic from IBM highlights the state of B2Bcustomer analytics for the digital age.