Five Content Marketing Metrics Your Business Needs To Measure

Understanding how a company’s content is performing is an important part of content marketing and illustrates whether the strategy needs to be improved or altered. This infographic from Media Update details the five content marketing metrics that businesses should be measuring to improve their content marketing strategy, including backlink, unique…

How To Build A B2B Influencer Marketing Strategy For 2020

Influencer marketing has quickly become a hot topic, especially in B2C marketing, but many B2B marketers are still scratching their heads at how to actually execute an influencer strategy in a business-to-business context. This infographic from TopRank Marketing answers frequently asked questions about the topic, including how influencer marketing fits…

Social Selling Dos and Don’ts

This infographic from Salesforce illustrates setting goals for a social media strategy, engaging with prospects without broadcasting generic marketing messages, being authentic and adding value to the conversation with 12 dos and don'ts can lead to a successful marketing strategy.

Data-Driven Strategies For Writing Better Titles & Headlines

This infographic from HubSpot shares insights into why perfecting headlines and titles is crucial to digital content today, while also providing data-backed tips and best practices for focusing on headlines to drive website traffic, engage web visitors and convert them into prospects.

Data Decay & B2B Database Marketing

Poor data management affects all areas of business from marketing and lead generation to finance and customer service. This infographic from ZoomInfo details the impact of data decay, such as how bad data costs U.S. businesses more than $611 billion each year.

11 Habits You Need To Develop To Become A Brilliant Email Marketer

Email marketing is an easy, inexpensive way to build relationships with prospects, leads and customers. This infographic from GetResponse presents 11 practices to employ to make the most of your email marketing campaigns, such as sending targeted emails and designing automation workflows.

ABM: What Is It & Why Is It Important?

Engaging your customers through account-based experiences is essential for generating more revenue. This infographic from Marketo emphasizes the importance of putting your customers first by highlighting key statistics, such as how 97% of marketers achieved a higher ROI by incorporating ABM into their business strategy.

The B2B Marketer’s Guide To Customer Engagement

In order for customers to stay loyal to your company, they need to be continuously engaged. This infographic from ZoomInfo details key stats on customer engagement, such as how 75% of consumers expect a consistent experience wherever they engage — whether it’s online, over social media or in person.

7 B2B Influencer Marketing Trends For 2020

The 2019 Content Preferences Survey Report from Demand Gen Report shows that 95% of respondents prefer credible content from industry influencers. This infographic from TopRank Marketing features seven B2B influencer marketing trends to look out for in 2020.