Infographic: Reaping The Benefits Of Lead Scoring

  While more than one third (36%) of those surveyed by Kentico have a lead scoring system in place, almost the same number (37%) are not using lead scoring. According to this infographic from the digital marketing technology vendor, 42% of lead scoring adopters gained measurable ROI on their lead generation programs.…

Infographic: 7 Tips For Email Marketing In 2014

  Email marketing is essential for communication with current and potential customers and one of the top ways to distribute high-quality branded content and generate leads. This infographic from Internet Marketing Inc. offers steps to leveraging email marketing as part of your integrated digital marketing strategy in the coming year.

Infographic: 9 Steps To Content Creation

Compelling content requires finding great sources, meeting deadlines and building in time for editing. Spundge, a content platform vendor, has compiled this infographic that outlines the critical steps to generating content that influences prospects and moves them along the pipeline.

Infographic: What Makes A Successful Content Marketer?

Nearly three quarters (73%) of marketers said they are creating more content than they did just a year ago, according to this infographic from LinkedIn. In addition, 42% of B2B marketers consider themselves effective at content marketing, up from 36% last year.

Infographic: A Marketer's Guide To Dreamforce

For marketers, there is plenty to do and see at Dreamforce. This infographic from Demandbase highlights some of the most relevant sessions for marketers, plus a few of the coolest parties.