Before investing in marketing automation, companies are looking for statistics to help them can understand the ROI of these tools. This infographic from Pardot details how marketing automation contributes to the bottom line.
Many B2B marketers are turning to account-based marketing (ABM) strategies as they aim to duplicate the success of their current revenue-generating accounts. In this infographic, Insightera, a provider of B2B web site personalization tools, offers five steps to launching an ABM effort.
B2B buyers are bombarded with content , so marketers have to figure out how to cut through the information overload and help buyers prioritize. This infographic from LookbookHQ and Beutler Ink demonstrates how storytelling can help your content rise above the noise.
You can't have just one — and that includes potato chips and types of content. This infographic from marketing firm ContentPlus explores the benefits of the most popular content types and how including the right mix in your content strategy can lead to great results.
The four-step process familiar to every marketer — awareness, interest, desire, action — is changing, in a big way. This infographic from advertising firm BIGSHOT Interactive illustrates inbound marketing’s role in new purchase funnel.
Top marketers are using marketing analytics to predict future outcomes as well as report on the performance of past campaigns. That was one of the findings of the ITSMA/VEM/Forrester 2013 Marketing Performance Management Survey highlighted in this infographic.
With so many different ways to reach customers, it’s all about finding the best and most personalized channel. In this infographic, Couch & Associates rounded up some statistics to show just how important communication is for marketers.
Today’s B2B marketers understand the importance of enterprise mobility, timely follow up, immediate access to marketing collateral, and the ability to track prospect activities at anytime. But, they still have to keep their eye on ROI and alignment with the sales team. This infographic from FatStax, a mobile platform provider,…
Each industry sector has its own unique requirements when it comes to content marketing. This infographic from Poweredbysearch, a provider of search optimization services, provides some content marketing suggestions for various industries.