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Infographics

Infographic: Inside The Mind Of A Demand Gen Manager

We know (or at least we hope!) that most B2B marketers are pretty sharp cookies – and they'd better be, because they have a lot to think about. This infographic, which comes courtesy of LeadFormix, reveals the eight issues that every demand generation manager is thinking about these days –…

Why Readers Lose Interest In Your Email Marketing

Running successful email campaigns is a tough task. All it takes is one misstep to alienate users, kill your response rates, and send your messages straight to a spam folder. The following infographic, provided courtesy of Litmus, explains how email campaigns go wrong -- and what your marketing team can…

Infographic: Content Delivery Funnel

The following infographic comes courtesy of the Content Marketing Institute(CMI) and Demandbase. It’s a perfect introduction to content marketing for companies that are just coming to grips with the concept. There are so many content options available to marketers today, and it’s often difficult to visualize the ideal role each…

BrightTALK Enhances Platform To Focus On Content Marketing And Viewer Reporting

BrightTALK, a SaaS provider of webinar and video technology, recently released a new attachments feature that enables marketers to upload documents alongside their webinars and videos. While content marketing might be king, effectively distributing content assets is creating a challenge for B2B marketers. The Internet has become increasingly fragmented: Professionals…

Marketing Experts Share Strategies For Using Video In Demand-Gen Campaigns

Until recently, video was often relegated to the list of things B2B marketers did "just for fun" – or at least it wasn't a major part of their campaigns. But video has now become an integral component of B2B demand generation initiatives, and companies are implementing video-based strategies to educate…

Sitecore And Brightcove Partner To Deliver Video Web Campaign Functionality

Sitecore recently announced its partnership with Brightcove, a provider of cloud content services, to launch new online video capabilities designed to help marketers increase website traffic and strengthen digital marketing campaigns. The new Brightcove Video Cloud Connect for Sitecore, developed in partnership with Agency Oasis, enables customers to sort, manage…