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Infographics

What GDPR Means For Marketers

This infographic from Act-On explains how upcoming GDPR regulations are expected to affect marketers. Based on survey data, the infographic shows how many marketers understand GDPR, how much marketers plan to spend on GDPR compliance and more.

15 Applications Of Artificial Intelligence In Marketing

This infographic from Smart Insights provides a unique framework that maps specific AI applications to the customer lifecycle. It also shares examples beyond the initial first purchase to show how AI can be leveraged to expand existing relationships.

Why Virtual Reality Matters To Marketing

Virtual reality is becoming a sophisticated medium for companies to engage buyers. According to WebpageFX, there are 43,000,000 VR users worldwide, giving marketers the opportunity to deliver immersive stories and product demonstrations to a large audience. This infographic from WebpageFX outlines the basics of virtual reality, as well as the…

Divisible Content 101

In the content marketing world, it's expected that teams can produce more with less. One tactic to achieving this is to take a divisible content approach. This infographic from Column Five shares how a content marketing team can get started with a divisible content strategy, while also providing examples and…

Understanding And Maximizing Sales Content ROI

Producing high-quality sales content is vital to fueling conversations later in the buying journey. But there is still room for improvement to measure sales content impact: nearly 20% of marketers have no sales content metrics in place at all. This infographic from Seismic highlights research from the company's recent Sales…

The Top 3 Reasons Sales And Marketing Alignment Is Off

Marketing and sales alignment continues to be a commonly discussed issue in the B2B marketplace. So what does it take to achieve alignment? This infographic from InsideView shares stats and figures that highlight what continues to keep marketing and sales teams misaligned in B2B companies.

The Importance Of Influencer Marketing

B2B buyers want a credible source of information when researching a potential purchase. That's why industry influencers have become a popular — and effective — source to connect with a specific target audience in an engaging way. This infographic from Invesp highlights the growing importance of influencer marketing, while also…

Content Marketing 2018: Final Call For Boarding

This infographic from PointVisible shares trends and statistics comparing B2B and B2C content marketing efforts, including insight into usage and creation, budgeting and the percentage of organizations measuring content ROI.