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Connecting Event & ABM Strategies

Account-based event strategy is emerging at the intersection of human touch and automation. By connecting analog and digital customer experiences for a holistic view of target account engagement and sentiment, successful B2B brands are taking their ABM programs to the next level and driving more meaningful interactions with decision makers and influencers. Check out this iPaper for expert commentary and…

2019 Marketing Automation Outlook Guide

Practitioners & Experts Share Predictions For Avoiding The Tech Rabbit Hole In 2019 & Focusing On Cross-Department Goals Navigating the current tech landscape can make marketers feel like they're falling down a rabbit hole. But there is one constant in the mad world of martech: marketing automation systems are the central location for go-to-market strategies, and B2B organizations are looking…

The Ultimate Guide To Running A Customer Feedback Program

Organizations that measure the entire customer lifecycle see a 20% increase in customer satisfaction and up to a 15% increase in revenue. Surveys are perfect for this because they give customers a quick, convenient way to provide candid and thoughtful feedback, and require little effort to send multiple times to even very large groups of people. Check out this guide…

4 Key Results Of Advanced Marketing Planning

In order to drive revenue goals, marketing executives in B2B organizations must collaborate with different functions and business units. While the alignment of marketing and sales goals has long been essential, the most successful marketing plans are also aligned with the goals of functions and business units across the organization. How can B2B marketers better align their marketing goals with…

2018 B2B Innovator Awards

In our second annual B2B Innovator Awards, we recognize 32 winners across a variety of roles within the marketing community that have formulated innovative approaches to connect, engage and build relationships with their audience. This year's winners showed unique abilities to paint a picture about their brand that spoke directly to buyer needs and pain points — while ultimately tying…

The Brand Management Playbook

Brand management plays an integral role in creating a streamlined omnichannel buying experience for both B2B and B2C customers. In order to serve the complexity of branding across organizations, marketers must ensure their brand is consistent everywhere, from the organization's website to social channels and beyond. Failure to deliver consistent messages and campaigns carries huge risks — not only to…

From B2B To B2P: A Tactical Guide To Driving Personalized Engagement By Transforming Your Approach To Data & Campaigns

It’s people, not personas or accounts, who are ultimately making buying decisions. Successful companies are switching from a B2B to B2P mindset and are taking the time to really understand and respond to customer behavior and preferences.This interactive white paper offers tactical advice for delivering personalized experiences that meet modern buyer expectations. Learn how: An audience, human-first approach can transform…