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2021 B2B Marketing Resolutions

When we built out our personal and professional 2020 resolutions, we had no idea what was about to come. The COVID-19 outbreak turned our lives upside down, creating new challenges for us to overcome. For this year’s edition of our annual B2B Marketing Resolutions piece, we asked some of our friends in the B2B community to share what they learned…

Rewriting The Rules For Revenue Success

The strategies that B2B marketers employ to generate revenue are continuously evolving, and the rules are being rewritten to adjust to changing world events. As such, an account-based model has never been more important, as B2B marketers look for ways to align their messaging with not only the current intent of buyers, but their plans for the future. This iPaper…

The Future Of Revenue Operations

The notion of combining sales, marketing and customer success around common goals has been an ongoing discussion within the B2B community. Many organizations, as well as industry experts and analysts, now believe they need Revenue Operations (Revenue Ops) to grow their businesses and deliver a seamless experience throughout the customer lifecycle. As of 2019, many companies have created Revenue Ops…

Developing Video Campaigns To Engage Key Prospects At Every Stage Of Their Journey

You’ve invested resources in producing engaging video content that resonates across the stages of the buyer’s journey. Do you send your carefully crafted message out and hope for the best? Not a chance. Modern marketers are eagerly mining the data from their video campaigns. They can pinpoint what people are viewing and give them more of what works. We’ve all…

A Surround Sound Approach To Account-Based Advertising

Can your target accounts really tell the difference between your voice and the voice of a competitor? If you want to stand out in a room full of your competitors, you want your brand to be the loudest, best-sounding voice in the room. Now is the time to stand out. And with ABM, delivering a harmonic sound that indicates you…

Partner Sales Enablement: The Mission-Critical Component Of ROI Generating Channel Programs

Prioritizing partner sales enablement is critical to driving the success of channel programs. As B2B buyer authority shifts to extremely discerning decision makers in business units, partner sales agents must be supported with channel tools that provide easy, on-demand access to the information they need. It's equally important that vendors invest in comprehensive solutions that optimize coordination among channel management,…