Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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Eight Ways Pardot Can Unlock Salesforce CRM
More than half of top-performing companies have adopted marketing automation, and almost 80% of marketers…
Rise Of The Inside Sales Team
There are a number of factors driving the shift to inside sales, including the fact…
Why Do Your Customers Choose You?
Although 85% of companies agree their sales team's ability to articulate value propositions to prospects…
DGR TV: Michael Brenner, NewsCred
During his presentation at the 2015 B2B Content2Conversion Conference, Michael Brenner, Head of Strategy for…
Can Content Create Conversations With Buyers?
Who? Dana HarderVP of Client StrategyContent4Demand Andrew GaffneyEditorDemand Gen Report When? On-Demand
eSigning 101: What, Why, When & How
Customers are demanding more digital interactions from companies, yet 75% of businesses have yet to…
10 Ways To Convert More Customers Using Psychology
In order to increase conversions, B2B sales teams need to get into the minds of…
What To Include In A Buyer Persona
Buyer personas can help organizations get a better understanding of their target customers, identify key…
Bridging The Gap Between Local Clients & Global Brands
For independent financial services advisors, the need for ongoing outreach to clients with relevant messaging…
How Sales and Marketing Alignment Can Boost Revenue
It’s no secret that strong alignment between sales and marketing teams tends to be the…
B2B Marketers Focus On Content And Cadence To Boost Later-Stage Lead Nurturing
Over the past several years, B2B marketers have been expanding the role of lead nurturing…
Aligning The CEO And Marketing: Top 5 Reports The CEO Wants From Marketing
Revenue. It's what drives a business and what drives a CEO. But, it isn't always…
