Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
Filter Resources
Filter by Types
DGR TV: Andrew Davies, Idio
For your content to succeed, marketers need to understand how it is consumed to boost…
The Anatomy Of A Social Seller
It’s clear that social media has a positive impact on B2B sales initiatives, but what…
Video Grabs The Spotlight To Boost Engagement At All Stages Of The Buyer’s Journey
Interactive video, which has long been a staple for top-of-the-funnel engagement, is now taking a…
Eight Ways Pardot Can Unlock Salesforce CRM
More than half of top-performing companies have adopted marketing automation, and almost 80% of marketers…
Rise Of The Inside Sales Team
There are a number of factors driving the shift to inside sales, including the fact…
Why Do Your Customers Choose You?
Although 85% of companies agree their sales team's ability to articulate value propositions to prospects…
DGR TV: Michael Brenner, NewsCred
During his presentation at the 2015 B2B Content2Conversion Conference, Michael Brenner, Head of Strategy for…
Can Content Create Conversations With Buyers?
Who? Dana HarderVP of Client StrategyContent4Demand Andrew GaffneyEditorDemand Gen Report When? On-Demand
eSigning 101: What, Why, When & How
Customers are demanding more digital interactions from companies, yet 75% of businesses have yet to…
10 Ways To Convert More Customers Using Psychology
In order to increase conversions, B2B sales teams need to get into the minds of…
What To Include In A Buyer Persona
Buyer personas can help organizations get a better understanding of their target customers, identify key…
Bridging The Gap Between Local Clients & Global Brands
For independent financial services advisors, the need for ongoing outreach to clients with relevant messaging…
