Resources https://www.demandgenreport.com Mon, 20 May 2019 10:14:43 -0400 en-gb 2019 Trends In Personalization https://www.demandgenreport.com/resources/infographics/2019-trends-in-personalization https://www.demandgenreport.com/resources/infographics/2019-trends-in-personalization 2019 Trends In Personalization

This infographic from Evergage highlights new research on personalization trends in B2B, including that 98% of marketers believe personalization can advance customer relationships and 74% believe it should be a bigger priority in their business.

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feed@demandgenreport.com (Roman Aguila) Infographics Fri, 10 May 2019 14:06:18 -0400
The Enterprise Guide To Perfected Personalization https://www.demandgenreport.com/resources/white-papers/the-enterprise-guide-to-perfected-personalization https://www.demandgenreport.com/resources/white-papers/the-enterprise-guide-to-perfected-personalization The Enterprise Guide To Perfected Personalization

Several hurdles and challenges have prevented B2B enterprises from utilizing intent data to effectively provide relevant, personalized experiences on the one-to-one level.

Data from Demand Gen Report shows that more than half (53%) of marketing teams want to collect buyer intent insights on their potential customers. However, 43% said their database initiatives need significant improvement to effectively support these initiatives.

This white paper provides a behind-the-scenes look at how enterprise marketing professionals at companies such as Pure Storage, IHS Markit and Fitch Ratings are seeing individual-level intent signals have a positive impact their on go-to-market initiatives. Check it out to learn:

  • The current state of B2B intent data usage in the marketplace;
  • The challenges limiting businesses to personalize solely at the segment or account level;
  • The true role third-party intent data has in personalizing the customer experience;
  • How to stitch first- and third-party data to accounts to create robust account profiles; and
  • Where first-party intent data shines from a compliance perspective.

Check out the white paper now!

Complete the form below to download:


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feed@demandgenreport.com (Roman Aguila) White Papers Thu, 09 May 2019 11:31:25 -0400
LinkedIn State Of Sales: Some Numbers To Help You Hit Yours https://www.demandgenreport.com/resources/infographics/linkedin-state-of-sales-some-numbers-to-help-you-hit-yours https://www.demandgenreport.com/resources/infographics/linkedin-state-of-sales-some-numbers-to-help-you-hit-yours LinkedIn State Of Sales: Some Numbers To Help You Hit Yours

This infographic from LinkedIn reveals key findings from its third-annual State of Sales Report, including that top sales reps are 13% more likely to engage closely with marketing and 51% of decision makers say trust is the number one attribute they want in a salesperson.

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feed@demandgenreport.com (Roman Aguila) Infographics Tue, 07 May 2019 10:58:53 -0400
4 Problems With Marketing Automation https://www.demandgenreport.com/resources/infographics/4-problems-with-marketing-automation https://www.demandgenreport.com/resources/infographics/4-problems-with-marketing-automation 4 Problems With Marketing Automation

This infographic from ZoomInfo details four of the top marketing automation challenges, such as data decay and poor customer acquisition, and offers actionable steps to help marketers overcome them.

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feed@demandgenreport.com (Roman Aguila) Infographics Fri, 26 Apr 2019 16:18:47 -0400
ABM Playbook: Tips And Tactics For Account Based Marketing Success https://www.demandgenreport.com/resources/e-books/abm-playbook-tips-and-tactics-for-account-based-marketing-success https://www.demandgenreport.com/resources/e-books/abm-playbook-tips-and-tactics-for-account-based-marketing-success ABM Playbook: Tips And Tactics For Account Based Marketing Success

ABM. The acronym is bouncing off walls and whiteboards across the industry, as account-based marketing fever sweeps the nation. While everyone name drops it, if you start hunting for ABM tactics, you may come up short.

If you're already on board, but you don't know how to get started, this playbook is for you.

Here's what's inside:

  • Seven questions to determine your ideal customer profile;
  • Tactics to ensure your account based marketing starts on the right foot;
  • Sample timelines for sales and marketing teams to start executing ABM plays; and
  • Battle-tested ABM plays with all the nitty-gritty, tactical details you need to inspire you to "do some ABM."

Get the playbook now!

Complete the form below to download:


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feed@demandgenreport.com (Roman Aguila) E-books Fri, 26 Apr 2019 11:37:03 -0400
The Complete Data Enrichment Survival Guide For Marketing And Sales https://www.demandgenreport.com/resources/white-papers/the-complete-data-enrichment-survival-guide-for-marketing-and-sales https://www.demandgenreport.com/resources/white-papers/the-complete-data-enrichment-survival-guide-for-marketing-and-sales The Complete Data Enrichment Survival Guide For Marketing And Sales

Data enrichment, when done right, can add tremendous value to your account and contact database. But, it can be a confusing project. How do you choose the right vendor? Do you need more than one vendor? What technologies do you need? How do you maximize ROI?

This guide will cover the key topics on how to ensure success with your data enrichment endeavor so you can maximize the impact of your budget. If you are doing enrichment for the first time, this guide will save you from making some common mistakes. If you have purchased enrichment services before, you probably already have war stories, but can still pick up some useful tips.

You'll learn how to:

  • Determine the processes the data will support;
  • Identify your target market;
  • Select a data provider; and
  • Ensure your organization is GDPR compliant.

Check out the full guide now!

Complete the form below to download:


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feed@demandgenreport.com (Roman Aguila) White Papers Thu, 25 Apr 2019 15:16:40 -0400
2019 State Of Account-Based Marketing https://www.demandgenreport.com/resources/reports/2019-state-of-account-based-marketing https://www.demandgenreport.com/resources/reports/2019-state-of-account-based-marketing 2019 State Of Account-Based Marketing

ABM 2.0: Leaders Enhance ABM Practices, Prove ROI With More Targeted Messaging & Experiences

Research shows that most organizations are still in the early stages of ABM — they are starting to see some early growing pains and challenges on executing programs and clearly tracking and demonstrating the impact of their investments. Industry experts note that we are now at a point where early adopters are looking to scale their initiatives out further due to their initial success.

Progressive B2B organizations such as SAP, WWT and more are outperforming their competitors by incorporating strategies to scale their account-based initiatives, aligning marketing and sales and investing more in targeted content/messaging.

This special report will dive into how ABM leaders in the B2B marketplace are continuing to grow their ABM programs to scale efforts and offer hyper-personalized experiences across their web, advertising, marketing messaging and sales conversations. The report will expand on how:

  • ABM practitioners focus on the processes and investments that will maximize their ability to execute and measure programs at scale;
  • Engagement with target accounts varies between leaders and laggards, especially when it comes to messaging, channels and funnel stages; and
  • ABM leaders focus on longer-term impact metrics and mid-term output metrics to measure success.

Complete the form below to download:


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feed@demandgenreport.com (Brian Anderson) Reports Wed, 24 Apr 2019 13:25:19 -0400
Sales Vs. Marketing: Fight For The Throne https://www.demandgenreport.com/resources/infographics/sales-vs-marketing-fight-for-the-throne https://www.demandgenreport.com/resources/infographics/sales-vs-marketing-fight-for-the-throne Sales Vs. Marketing: Fight For The Throne

The final season of "Game of Thrones" may be here but the fight for the throne between sales and marketing is sure to continue. In this infographic, Salesforce Pardot explores the rivalry between the two departments, what the key territories and major battles are and more.

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feed@demandgenreport.com (Roman Aguila) Infographics Tue, 23 Apr 2019 12:55:28 -0400
12 Stats That Prove You Need To Start Social Selling https://www.demandgenreport.com/resources/infographics/12-stats-that-prove-you-need-to-start-social-selling https://www.demandgenreport.com/resources/infographics/12-stats-that-prove-you-need-to-start-social-selling 12 Stats That Prove You Need To Start Social Selling

This infographic from Sales for Life spotlights key statistics on social selling, including marketers who use social media create 45% more opportunities than their peers and 90% of top-performing sales reps use social media as part of their strategy.

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feed@demandgenreport.com (Roman Aguila) Infographics Mon, 15 Apr 2019 13:36:56 -0400
Marketing Technology Landscape Supergraphic 2019: MarTech 5000 (Actually 7,040) https://www.demandgenreport.com/resources/infographics/marketing-technology-landscape-supergraphic-2019-martech-5000-actually-7-040 https://www.demandgenreport.com/resources/infographics/marketing-technology-landscape-supergraphic-2019-martech-5000-actually-7-040 Marketing Technology Landscape Supergraphic 2019: MarTech 5000 (Actually 7,040)

Scott Brinker, Editor of Chief Marketing Technologist, released his annual Marketing Technology Landscape Supergraphic in collaboration with Blue Green. This year's graphic includes 7,040 solutions, up from 6,829 in 2018, and showcases that the marketing technology landscape continues to expand despite a number of recent mergers and acquisitions.

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feed@demandgenreport.com (Roman Aguila) Infographics Tue, 09 Apr 2019 09:28:52 -0400