Resources https://www.demandgenreport.com Wed, 16 Jan 2019 10:28:16 -0500 en-gb Are We Doing This? 10 B2B Marketing Trends To Watch In 2019 https://www.demandgenreport.com/resources/e-books/are-we-doing-this-10-b2b-marketing-trends-to-watch-in-2019 https://www.demandgenreport.com/resources/e-books/are-we-doing-this-10-b2b-marketing-trends-to-watch-in-2019 Are We Doing This? 10 B2B Marketing Trends To Watch In 2019

What strategies, tactics and technology will B2B marketers be exploring in 2019?

This report features the top 10 B2B marketing trends to watch in 2019, chosen by 200 of your B2B peers. While personalization as a theme weaved its way through many of our top trends, a return to data and old-school approaches was not far behind.

Read on to learn why your peers are focusing on trends including:

  • Artificial intelligence and intent data;
  • Influencer marketing; and
  • Experience-driven content.

Discover the 10 B2B marketing trends to watch in 2019! Check out the E-book now.


Complete the form below to download:


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feed@demandgenreport.com (Roman Aguila) E-books Fri, 11 Jan 2019 16:11:35 -0500
Six Tell-Tale Signs Of A Great Marketing Writer https://www.demandgenreport.com/resources/infographics/six-tell-tale-signs-of-a-great-marketing-writer https://www.demandgenreport.com/resources/infographics/six-tell-tale-signs-of-a-great-marketing-writer Six Tell-Tale Signs Of A Great Marketing Writer

A solid content marketing strategy is reliant upon skillful, creative writers. This infographic from Brafton highlights six essential traits of the best content creators, including the ability to learn quickly, versatility and an understanding of people and content.

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feed@demandgenreport.com (Roman Aguila) Infographics Fri, 11 Jan 2019 09:10:07 -0500
Six Steps To Data Quality In Marketing Automation https://www.demandgenreport.com/resources/infographics/six-steps-to-data-quality-in-marketing-automation https://www.demandgenreport.com/resources/infographics/six-steps-to-data-quality-in-marketing-automation Six Steps To Data Quality In Marketing Automation

Seventy-four percent of B2B companies do not have a sophisticated approach to data quality, according to Romanoff Consultants. This infographic highlights six key ways marketers can improve data quality, including preforming a data audit, implementing email alerts and more.

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feed@demandgenreport.com (Roman Aguila) Infographics Mon, 07 Jan 2019 10:06:33 -0500
Maximize Your Trade Show ROI With Conversational AI https://www.demandgenreport.com/resources/white-papers/maximize-your-trade-show-roi-with-conversational-ai https://www.demandgenreport.com/resources/white-papers/maximize-your-trade-show-roi-with-conversational-ai Maximize Your Trade Show ROI With Conversational AI

Accounting for nearly one-quarter of all planned meetings in the United States, trade shows are one of the biggest spends for any organization.

Although the intangible benefits are priceless, most marketers articulate success in terms of opportunities generated, so every activity must be focused on and translated to more customer data, enriched leads and documented interactions with influencers and decision makers.

In order to optimize the outcome of trade show activities, your organization should focus on two key items:

  • Creating a solid action plan to roll out during each phase of the trade show: before, during, and after; and
  • Implementing conversational AI to maximize your trade show ROI.

Download this white paper now to learn how your sales and marketing teams can use conversational AI in every step of planning in order to extract even more value from your trade show attendance. 

Complete the form below to download:


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feed@demandgenreport.com (Roman Aguila) White Papers Fri, 04 Jan 2019 15:14:23 -0500
2019 Marketing Automation Outlook Guide https://www.demandgenreport.com/resources/reports/2019-marketing-automation-outlook-guide https://www.demandgenreport.com/resources/reports/2019-marketing-automation-outlook-guide 2019 Marketing Automation Outlook Guide

Practitioners & Experts Share Predictions For Avoiding The Tech Rabbit Hole In 2019 & Focusing On Cross-Department Goals

Navigating the current tech landscape can make marketers feel like they're falling down a rabbit hole. But there is one constant in the mad world of martech: marketing automation systems are the central location for go-to-market strategies, and B2B organizations are looking to focus their efforts on cross-department goals to maximize investments.

Learn from 11 industry practitioners about the marketing automation platforms they use, what they find critical to their day-to-day efforts, as well as their New Year's resolutions for their tech stack. Plus, get advice from four analysts in the marketing automation space — Perficient Digital, The Pedowitz Group, LeadMD and Digital Pi  on how B2B marketers can maximize the use of their MAP in 2019.

Check out the guide today!

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feed@demandgenreport.com (Demand Gen Report Team) Reports Wed, 02 Jan 2019 16:57:57 -0500
Email Statistics By The Numbers https://www.demandgenreport.com/resources/infographics/email-statistics-by-the-numbers https://www.demandgenreport.com/resources/infographics/email-statistics-by-the-numbers Email Statistics By The Numbers

This infographic from MailPoet details key email marketing statistics, such as the average office worker checks their email 30x per hour and adding videos to emails can increase click rates by as much as 300%.

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feed@demandgenreport.com (Roman Aguila) Infographics Wed, 02 Jan 2019 09:10:45 -0500
ABM Learnings And Best Practices: The NEW Clear And Complete Guide To Account-Based Marketing https://www.demandgenreport.com/resources/webinars/abm-learnings-and-best-practices-the-new-clear-and-complete-guide-to-account-based-marketing https://www.demandgenreport.com/resources/webinars/abm-learnings-and-best-practices-the-new-clear-and-complete-guide-to-account-based-marketing ABM Learnings And Best Practices: The NEW Clear And Complete Guide To Account-Based Marketing

Airing live on January 24th @ 2 PM ET / 11 AM PT

In 2019, ABM is no longer optional – it's a core element of a B2B go-to-market plan for those organizations looking to drive efficiency, increase wins, accelerate deals and align sales and marketing.

If you need help implementing a successful ABM strategy, join this webinar on Thursday, January 24 at 2 PM ET featuring Jon Miller, CEO and Co-Founder of Engagio. He'll share what he and his team have learned over the last three years about ABM and reveal insights from the new Clear And Complete Guide To Account-Based Marketing (Second Edition).

Attend to learn how to:

  • Leverage all-new best practices to implement ABM in your organization;
  • Select the right target accounts by using the powerful FIRE technique;
  • Allocate the proper budget, time and resources to ABM with account entitlements;
  • Take immediate action on account data by implementing sales and marketing stand ups;
  • Access new vetted criteria and recommendations for selecting an ABM Platform; and

Much more!

Speaker(s)

Nathan Isaacs
Jon Miller
Engagio

Tyler Lessard
Andrew Gaffney
Demand Gen Report


Register Now:


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feed@demandgenreport.com (Roman Aguila) Web Seminars Thu, 27 Dec 2018 13:01:57 -0500
Your No-Fear Guide To Scaling Personalized Content For ABM https://www.demandgenreport.com/resources/white-papers/your-no-fear-guide-to-scaling-personalized-content-for-abm https://www.demandgenreport.com/resources/white-papers/your-no-fear-guide-to-scaling-personalized-content-for-abm Your No-Fear Guide To Scaling Personalized Content For ABM

While a lot has been solved for on the planning, segmentation, alignment and results fronts, the concept of personalization at scale is what's keeping many of today's marketing teams up at night.

A recent survey of B2B marketers engaging in an ABM strategy showed that while creating content by account segment is one of the most effective strategies for engaging target accounts, it's also one of the most difficult to execute.

This white paper will walk you through how to scale personalized content for ABM. You'll get tips for:

  • Selecting your account approach; and
  • Determining the kind of content your need for your ABM strategy.

Check it out!

Complete the form below to download:


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feed@demandgenreport.com (Roman Aguila) White Papers Wed, 19 Dec 2018 18:05:24 -0500
The Ultimate Guide To Running A Customer Feedback Program https://www.demandgenreport.com/resources/ipapers/the-ultimate-guide-to-running-a-customer-feedback-program https://www.demandgenreport.com/resources/ipapers/the-ultimate-guide-to-running-a-customer-feedback-program The Ultimate Guide To Running A Customer Feedback Program

Organizations that measure the entire customer lifecycle see a 20% increase in customer satisfaction and up to a 15% increase in revenue.

Surveys are perfect for this because they give customers a quick, convenient way to provide candid and thoughtful feedback, and require little effort to send multiple times to even very large groups of people.

Check out this guide to get tips for every step of developing a customer feedback program using surveys, including:

  • Building your Voice of the Customer strategy from the ground up;
  • The steps for designing your survey;
  • Where and how often to send your survey;
  • Finding and showcasing engagement data through in-depth analysis; and
  • Putting your data to use and taking action.

Check out the guide now!

Complete the form below to download:


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feed@demandgenreport.com (Roman Aguila) iPapers Wed, 19 Dec 2018 11:45:09 -0500
B2B Content Marketing Trends Of 2018 https://www.demandgenreport.com/resources/infographics/b2b-content-marketing-trends-of-2018 https://www.demandgenreport.com/resources/infographics/b2b-content-marketing-trends-of-2018 B2B Content Marketing Trends Of 2018

B2B marketers dedicate 28% of their total budget to content creation, according to Datanyze. This infographic outlines other illuminating statistics around content marketing maturity, technology and goals.

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feed@demandgenreport.com (Roman Aguila) Infographics Tue, 18 Dec 2018 09:45:35 -0500