Resources https://www.demandgenreport.com Sun, 25 Aug 2019 05:10:43 -0400 en-gb The Definitive Guide To Social Media Marketing https://www.demandgenreport.com/resources/e-books/the-definitive-guide-to-social-media-marketing https://www.demandgenreport.com/resources/e-books/the-definitive-guide-to-social-media-marketing The Definitive Guide To Social Media Marketing

Social media marketing provides marketers with a more efficient, effective and cost-effective method to engage with fans, customers, prospects and partners across all channels. According to data from Pew Research, more than 76% of U.S. adults engage on social media platforms. Brands need to be where their audience is — and that's on social media.

With a strategic approach and the right tools, marketers can choose the best social platforms for their brand and efficiently distribute relevant, measurable content across channels. A solid social media strategy helps guide buyers further along the customer lifecycle — and ultimately brings more revenue to the table.

This Definitive Guide To Social Media Marketing will help you determine how to:

  • Create a winning social media strategy;
  • Choose the right social media platforms for your business;
  • Think about your paid advertising campaigns across platforms;
  • Develop a social media calendar;
  • Integrate social media into your omnichannel marketing strategy; and
  • Measure the ROI of your social media campaigns.

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feed@demandgenreport.com (Roman Aguila) E-books Thu, 22 Aug 2019 17:00:14 -0400
How To Improve Your Partner Strategy https://www.demandgenreport.com/resources/e-books/how-to-improve-your-partner-strategy https://www.demandgenreport.com/resources/e-books/how-to-improve-your-partner-strategy How To Improve Your Partner Strategy

If you're experiencing stagnant revenue or a variety of programs no longer aligned with your business strategy, it's a sign your partner program needs an update.

Discover how motivating partners will help you increase revenue, expand partner loyalty and improve customer relationships in this E-book.

You'll learn:

  • The 5 factors impacting partner engagement;
  • 6 ideas to increase your partner support; and
  • How T-Mobile cemented relationships with its partners with a unique event.

Download the report now!

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feed@demandgenreport.com (Roman Aguila) E-books Thu, 22 Aug 2019 15:51:21 -0400
Data-Driven Strategies For Writing Better Titles & Headlines https://www.demandgenreport.com/resources/infographics/data-driven-strategies-for-writing-better-titles-headlines https://www.demandgenreport.com/resources/infographics/data-driven-strategies-for-writing-better-titles-headlines Data-Driven Strategies For Writing Better Titles & Headlines

This infographic from HubSpot shares insights into why perfecting headlines and titles is crucial to digital content today, while also providing data-backed tips and best practices for focusing on headlines to drive website traffic, engage web visitors and convert them into prospects.

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feed@demandgenreport.com (Brian Anderson) Infographics Wed, 21 Aug 2019 12:59:57 -0400
Data Decay & B2B Database Marketing https://www.demandgenreport.com/resources/infographics/data-decay-b2b-database-marketing https://www.demandgenreport.com/resources/infographics/data-decay-b2b-database-marketing Data Decay & B2B Database Marketing

Poor data management affects all areas of business from marketing and lead generation to finance and customer service. This infographic from ZoomInfo details the impact of data decay, such as how bad data costs U.S. businesses more than $611 billion each year.

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feed@demandgenreport.com (Roman Aguila) Infographics Wed, 14 Aug 2019 09:50:10 -0400
11 Habits You Need To Develop To Become A Brilliant Email Marketer https://www.demandgenreport.com/resources/infographics/11-habits-you-need-to-develop-to-become-a-brilliant-email-marketer https://www.demandgenreport.com/resources/infographics/11-habits-you-need-to-develop-to-become-a-brilliant-email-marketer 11 Habits You Need To Develop To Become A Brilliant Email Marketer

Email marketing is an easy, inexpensive way to build relationships with prospects, leads and customers. This infographic from GetResponse presents 11 practices to employ to make the most of your email marketing campaigns, such as sending targeted emails and designing automation workflows.

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feed@demandgenreport.com (Mike Diana) Infographics Tue, 06 Aug 2019 13:12:09 -0400
Connecting Event & ABM Strategies https://www.demandgenreport.com/resources/ipapers/connecting-event-abm-strategies https://www.demandgenreport.com/resources/ipapers/connecting-event-abm-strategies Connecting Event & ABM Strategies

Account-based event strategy is emerging at the intersection of human touch and automation. By connecting analog and digital customer experiences for a holistic view of target account engagement and sentiment, successful B2B brands are taking their ABM programs to the next level and driving more meaningful interactions with decision makers and influencers.

Check out this iPaper for expert commentary and use case examples of how B2B brands are utilizing events as springboards for:

  • Identifying the right target accounts;
  • Defining an engagement plan for those accounts at an event;
  • Understanding the needs of those accounts; and
  • Creating timely follow-up conversations in the days and weeks after an event ends.

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feed@demandgenreport.com (Demand Gen Report Team) iPapers Mon, 05 Aug 2019 16:11:00 -0400
2019 State Of Database Quality & Accuracy Report https://www.demandgenreport.com/resources/reports/2019-state-of-database-quality-accuracy-report https://www.demandgenreport.com/resources/reports/2019-state-of-database-quality-accuracy-report 2019 State Of Database Quality & Accuracy Report

B2B Revenue Teams Tackling Data Processes With Effective Stewardship & Third-Party Partnerships, As Deeper Insights Boost Overall Customer Experience

As marketing and sales roles become more data driven, businesses must position their teams to collect, clean and analyze all the data flowing through their systems to provide actionable insights that can benefit the customer experience.

B2B businesses are adapting their initiatives as more and more data becomes accessible to them. However, this continues to be a challenge for marketing and sales departments. Research from Demand Gen Report shows that 16% of marketers have a very solid data acquisition strategy in place, while 75% reported that their strategy could use some improvement.

To set a cross-functional database foundation, businesses are leaning into various forms of data councils and stewards within their organizations, which are tasked with ensuring the data collected is being properly handled throughout the businesses’ tech stacks. This special report will share trends, best practices and industry research detailing how B2B organizations are tackling the problems thriving in their databases, including:

  • Understanding the foundational processes required to keep data at the highest quality with minimal resources;
  • Identifying the right “data gatekeeper” for your business;
  • New trends and priorities for intent and engagement data;
  • Where third-party data providers come into play and how they can further help alleviate data accuracy problems; and
  • An in-depth use case highlighting how a company consolidated five disparate databases to build a single source of truth.

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feed@demandgenreport.com (Brian Anderson) Reports Wed, 31 Jul 2019 13:28:20 -0400
ABM: What Is It & Why Is It Important? https://www.demandgenreport.com/resources/infographics/abm-what-is-it-why-is-it-important https://www.demandgenreport.com/resources/infographics/abm-what-is-it-why-is-it-important ABM: What Is It & Why Is It Important?

Engaging your customers through account-based experiences is essential for generating more revenue. This infographic from Marketo emphasizes the importance of putting your customers first by highlighting key statistics, such as how 97% of marketers achieved a higher ROI by incorporating ABM into their business strategy.

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feed@demandgenreport.com (Mike Diana) Infographics Mon, 29 Jul 2019 13:21:25 -0400
The B2B Marketer’s Guide To Customer Engagement https://www.demandgenreport.com/resources/infographics/the-b2b-marketer-s-guide-to-customer-engagement https://www.demandgenreport.com/resources/infographics/the-b2b-marketer-s-guide-to-customer-engagement The B2B Marketer’s Guide To Customer Engagement

In order for customers to stay loyal to your company, they need to be continuously engaged. This infographic from ZoomInfo details key stats on customer engagement, such as how 75% of consumers expect a consistent experience wherever they engage — whether it’s online, over social media or in person.

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feed@demandgenreport.com (Roman Aguila) Infographics Tue, 23 Jul 2019 13:34:40 -0400
The Definitive Guide To Marketing Automation https://www.demandgenreport.com/resources/e-books/the-definitive-guide-to-marketing-automation https://www.demandgenreport.com/resources/e-books/the-definitive-guide-to-marketing-automation The Definitive Guide To Marketing Automation

Marketing automation allows businesses to save time and money, measure and optimize marketing investments and grow revenue faster.

According to benchmark analysis, businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue and allow sales reps to spend 22% more time selling.

Dive into this definitive guide to marketing automation to learn:

  • Why marketing automation is so hot right now;
  • How it differs from other technologies such as CRM and email marketing solutions;
  • The common features and advanced functions of marketing automation tools;
  • How to build a business case and convince internal stakeholders to act; and
  • The future of marketing automation.

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feed@demandgenreport.com (Roman Aguila) E-books Thu, 18 Jul 2019 17:33:27 -0400