Resources https://www.demandgenreport.com Tue, 17 Oct 2017 03:49:31 -0400 en-gb The ABM Planning Checklist https://www.demandgenreport.com/resources/infographics/the-abm-planning-checklist https://www.demandgenreport.com/resources/infographics/the-abm-planning-checklist The ABM Planning Checklist

There’s more to planning an efficient ABM program than meets the eye. This infographic from the Spear Marketing Group provides readers a guide to guarantee new ABM efforts drive the desired results.

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feed@demandgenreport.com (Brian Anderson) Infographics Wed, 11 Oct 2017 11:43:50 -0400
Avoiding Analysis Paralysis In Marketing Measurement https://www.demandgenreport.com/resources/white-papers/avoiding-analysis-paralysis-in-marketing-measurement https://www.demandgenreport.com/resources/white-papers/avoiding-analysis-paralysis-in-marketing-measurement Avoiding Analysis Paralysis In Marketing Measurement

An Inside Look At How Advanced Companies Are Removing Complexity & Creating Dashboards That Deliver Actionable Insights For Modern Performance-driven Marketers

According to Demand Gen Report's Marketing Measurement and Attribution Survey, 85% of marketers say their current ability to measure and analyze performance and impact is lacking.

To further explore this issue, we interviewed industry experts and secured an inside look at what advanced companies are testing and deploying to simplify their reporting and provide key stakeholders with actionable insights. Along the way, we got a glimpse at some of the new dashboards advanced companies are using and how they are impacting their business strategies and outcomes.

Download this white paper to get behind-the-scenes access into how advanced companies are tackling marketing measurement.

Complete the form below to download:


]]> feed@demandgenreport.com (Devin McDonnell) White Papers Fri, 06 Oct 2017 13:35:30 -0400 The Anatomy Of A Successful B2B Sales Email https://www.demandgenreport.com/resources/infographics/the-anatomy-of-a-successful-b2b-sales-email https://www.demandgenreport.com/resources/infographics/the-anatomy-of-a-successful-b2b-sales-email The Anatomy Of A Successful B2B Sales Email

Since email acts as the primary communication tool for many B2B sales reps, the channel has become inundated for buyers. It’s vital to engage prospects properly so they open your emails instead of delete them. This infographic from SalesStaff shares tips, stats and best practices for writing a sales email that gets prospects to open and engage.

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feed@demandgenreport.com (Brian Anderson) Infographics Wed, 04 Oct 2017 13:19:36 -0400
8 B2B Marketing Myths Debunked https://www.demandgenreport.com/resources/infographics/8-b2b-marketing-myths-debunked https://www.demandgenreport.com/resources/infographics/8-b2b-marketing-myths-debunked 8 B2B Marketing Myths Debunked

B2B marketers have a boatload of data and third-party research at their disposal. But it can lead them to believe superstitions instead of real facts. This infographic from TechnologyAdvice spotlights some of the most common misconceptions in B2B marketing and why they aren’t true.

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feed@demandgenreport.com (Klaudia Tirico) Infographics Wed, 27 Sep 2017 12:18:02 -0400
The 2017 B2B Innovator Awards https://www.demandgenreport.com/resources/reports/the-2017-b2b-innovator-awards https://www.demandgenreport.com/resources/reports/the-2017-b2b-innovator-awards The 2017 B2B Innovator Awards

The inaugural class of B2B Marketing Innovators is made up of 34 executives across a variety of roles and organizations. The common traits among this elite group are a passion for testing and measuring, a willingness to push the envelope with creative campaigns and messaging, and a data-driven approach to aligning with sales and driving revenue.

Fill out the form to check out how some of the best and brightest in B2B position their companies for innovative marketing and sales success!

View The Report

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feed@demandgenreport.com (DGR Editorial Team) Reports Wed, 27 Sep 2017 13:17:00 -0400
How Customer Review “Conversations” Strengthen Buyer Intent for Software and Service Providers https://www.demandgenreport.com/resources/white-papers/how-customer-review-conversations-strengthen-buyer-intent-for-software-and-service-providers https://www.demandgenreport.com/resources/white-papers/how-customer-review-conversations-strengthen-buyer-intent-for-software-and-service-providers How Customer Review “Conversations” Strengthen Buyer Intent for Software and Service Providers

Given the complicated nature of B2B solution purchases, it's important to maintain the strength of buyer intent throughout the process, and to engage in customer conversations to gain feedback and improve user experience. An untapped area for these conversations is the customer review — specifically on review sites — where providers, users, and buyers can engage in dialogue about products and services.

Check out this quick-hitting E-book to learn how greater engagement through customer review "conversations" can create a new connection between you and your customers and prospects, essentially leading to stronger buyer intent and more closed deals.

Complete the form below to download:


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feed@demandgenreport.com (Devin McDonnell) White Papers Tue, 26 Sep 2017 09:52:12 -0400
Who Is Today’s CMO? https://www.demandgenreport.com/resources/infographics/who-is-today-s-cmo https://www.demandgenreport.com/resources/infographics/who-is-today-s-cmo Who Is Today’s CMO?

This infographic from Act-On Software highlights key takeaways from the company’s latest CMO Index Report. The research dives deep into the evolving role of today’s Chief Marketing Officer in the U.S. and the UK.

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feed@demandgenreport.com (Klaudia Tirico) Infographics Wed, 20 Sep 2017 12:16:51 -0400
Why Marketers Must Take Content Marketing More Seriously https://www.demandgenreport.com/resources/infographics/why-marketers-must-take-content-marketing-more-seriously https://www.demandgenreport.com/resources/infographics/why-marketers-must-take-content-marketing-more-seriously Why Marketers Must Take Content Marketing More Seriously

Quality content defines a marketing team’s ability to engage prospective buyers and provide the information they need to make a purchase decision—and this is only going to grow more important for future marketing efforts. This infographic from Blue Mail Media highlights some key stats and findings that show content marketing is only going to continue impacting B2B marketing efforts in the coming years.

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feed@demandgenreport.com (Brian Anderson) Infographics Wed, 13 Sep 2017 09:58:00 -0400
Building The Modern Market Research Stack https://www.demandgenreport.com/resources/white-papers/building-the-modern-market-research-stack https://www.demandgenreport.com/resources/white-papers/building-the-modern-market-research-stack Building The Modern Market Research Stack

While traditional market research methods certainly have their place, the world has changed for marketing and communications practitioners. With a treasure trove of digital data now available to us, we can harness it with the right technology to gain real, deep insights. Through natural language processing and machine learning, Narrative Analytics delivers these insights on a massive scale.

In this white paper, you'll learn:

  • The pros and cons of traditional market research methods;
  • How to gain a global perception of your brand by going beyond those traditional methods; and
  • Where artificial intelligence and machine learning can help when looking for a holistic view of buyer beliefs.

Download this white paper today to maximize your market research efforts!

Complete the form below to download:


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feed@demandgenreport.com (Devin McDonnell) White Papers Wed, 06 Sep 2017 14:01:04 -0400
Writing Effective Text Messages To Promote Your Business  https://www.demandgenreport.com/resources/infographics/writing-effective-text-messages-to-promote-your-business https://www.demandgenreport.com/resources/infographics/writing-effective-text-messages-to-promote-your-business Writing Effective Text Messages To Promote Your Business 

Text message marketing is tricky: there are no videos, images or graphics to entice recipients visually — it's all in the words. This infographic from TextMagic shares some ground rules to carrying out a text messaging campaign effectively.

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feed@demandgenreport.com (Brian Anderson) Infographics Wed, 06 Sep 2017 11:06:00 -0400