Resources https://www.demandgenreport.com Tue, 19 Mar 2019 01:15:08 -0400 en-gb A Complete Guide To Using Infographics For Lead Generation https://www.demandgenreport.com/resources/infographics/a-complete-guide-to-using-infographics-for-lead-generation https://www.demandgenreport.com/resources/infographics/a-complete-guide-to-using-infographics-for-lead-generation A Complete Guide To Using Infographics For Lead Generation

Organizations that use custom visual content can boost conversion rates by as much as 7x. This infographic from Spiralytics offers tactical advice for fueling your lead generation strategies with infographics.

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feed@demandgenreport.com (Roman Aguila) Infographics Tue, 12 Mar 2019 14:46:17 -0400
9 Ways To Crush Your Sales Goals https://www.demandgenreport.com/resources/infographics/9-ways-to-crush-your-sales-goals https://www.demandgenreport.com/resources/infographics/9-ways-to-crush-your-sales-goals 9 Ways To Crush Your Sales Goals

This infographic from the RAIN Group outlines key steps for driving better sales results, including developing the skills you need to succeed, minimizing buyer risk and growing your accounts. It's so good, it won a Killer Content Award at the 2019 B2B Marketing Exchange. Check it out below and access the full report of this year's winners here.

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feed@demandgenreport.com (Roman Aguila) Infographics Mon, 11 Mar 2019 11:09:08 -0400
Listen Up: Voice Search 101 For Marketers https://www.demandgenreport.com/resources/infographics/listen-up-voice-search-101-for-marketers https://www.demandgenreport.com/resources/infographics/listen-up-voice-search-101-for-marketers Listen Up: Voice Search 101 For Marketers

Seventy-one percent of people would rather search via voice than typing. This infographic from MDG Advertising explores the rise of voice search, what it means for businesses and how to optimize accordingly.

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feed@demandgenreport.com (Roman Aguila) Infographics Mon, 04 Mar 2019 15:54:18 -0500
Exploring The B2B Marketing Galaxy: Uncover New Worlds Of Content Marketing https://www.demandgenreport.com/resources/awards/exploring-the-b2b-marketing-galaxy-uncover-new-worlds-of-content-marketing https://www.demandgenreport.com/resources/awards/exploring-the-b2b-marketing-galaxy-uncover-new-worlds-of-content-marketing Exploring The B2B Marketing Galaxy: Uncover New Worlds Of Content Marketing

B2B innovators are looking at content and campaigns through a new lens. This year's Killer Content Award winners are forging a new path beyond the status quo and are making new discoveries in buyer engagement and content experiences.

Take a look inside our telescope at these incredible campaigns and explore a new creative galaxy that's not so far, far away.

Google, Sigstr, Adobe and ChannelAdvisor were among the 35 B2B pioneers who were awarded with Finnys for out-of-this-world content in categories including:

  • Account-Based Marketing Campaign
  • Influencer Campaign
  • Interactive Content
  • Packaged/Bundled Content
  • Buyer-Focused Content
  • Measurable ROI
  • Multi-Touch Campaign
  • Nurture Campaign
  • Customer Lifecycle Marketing
  • Social Amplification
  • Video Content
  • Sales Enablement Campaign
  • Short-Form Content
  • Design Concept/Theme
  • Cause Marketing
  • Explore the galaxy's best B2B content now!

Explore the galaxy’s best B2B content now!

Complete the form below to download:


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feed@demandgenreport.com (Roman Aguila) Demand Gen Report Awards Fri, 01 Mar 2019 17:44:45 -0500
Crossing The PPC Chasm: From Forms To Phone Calls https://www.demandgenreport.com/resources/infographics/crossing-the-ppc-chasm-from-forms-to-phone-calls https://www.demandgenreport.com/resources/infographics/crossing-the-ppc-chasm-from-forms-to-phone-calls Crossing The PPC Chasm: From Forms To Phone Calls

Seventy-five percent of consumers say a phone call is the quickest way to get a response. In this infographic, Invoca outlines key statistics on why marketers should not overlook mobile search, as well as tips for better reaching and engaging with buyers on their mobile devices.

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feed@demandgenreport.com (Roman Aguila) Infographics Wed, 27 Feb 2019 11:59:52 -0500
Fixing Your Leaky Funnel: How To Maximize Marketing’s Efforts And Sales’ Time https://www.demandgenreport.com/resources/white-papers/fixing-your-leaky-funnel-how-to-maximize-marketing-s-efforts-and-sales-time https://www.demandgenreport.com/resources/white-papers/fixing-your-leaky-funnel-how-to-maximize-marketing-s-efforts-and-sales-time Fixing Your Leaky Funnel: How To Maximize Marketing’s Efforts And Sales’ Time

The funnel is — in theory — a well-oiled machine that pulls in leads and converts them into customers in an organized and efficient manner. The funnel gives the marketing team tools to help identify when leads become qualified and ready to deliver to sales.

Companies invest a significant amount of time and money to ensure that the funnel is full, because the more leads you have in the funnel, the more sales you'll make. However, although many organizations focus their energies on all stages of the funnel and filling it with as many contacts as possible, eventually, the funnel starts leaking, leads drop off and conversion rates become a fraction of what they could — and should — be.

This e-book offers several tried-and-true methods and best practices for:

  • Identifying where leads are being dropped;
  • Better aligning sales and marketing; and
  • Patching up the leaky funnel to maximize marketing's efforts and save your sales team's time to qualify more customers and seal more deals.

Check out the white paper now!

Complete the form below to download:


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feed@demandgenreport.com (Roman Aguila) White Papers Tue, 26 Feb 2019 17:47:10 -0500
Better Video Campaigns In 5 Steps https://www.demandgenreport.com/resources/webinars/better-video-campaigns-in-5-steps https://www.demandgenreport.com/resources/webinars/better-video-campaigns-in-5-steps Better Video Campaigns In 5 Steps

Aired live on March 13th @ 2 PM ET / 11 AM PT

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? Brightcove has boiled it down to five key steps.

During this webcast, Kait Bowes of Brightcove shares:

  • Which video types to use on each of your channels;
  • How to repurpose videos throughout your marketing mix to increase ROI; and
  • How to optimize your videos for conversion & pipeline generation.

Speaker(s)

Nathan Isaacs
Kait Bowes
Brightcove

Tyler Lessard
Brian Anderson
Demand Gen Report


View Now:


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feed@demandgenreport.com (Demand Gen Report Team) Web Seminars Tue, 26 Feb 2019 16:57:01 -0500
The Anatomy Of Content Marketing https://www.demandgenreport.com/resources/infographics/the-anatomy-of-content-marketing https://www.demandgenreport.com/resources/infographics/the-anatomy-of-content-marketing The Anatomy Of Content Marketing

This infographic from Solvid details key content marketing statistics, including that B2B marketers who use blogs get 67% more leads and 60% of prospects feel more positive about a company after reading their blog.

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feed@demandgenreport.com (Roman Aguila) Infographics Tue, 19 Feb 2019 10:35:58 -0500
Post-Event Metrics To Deliver https://www.demandgenreport.com/resources/infographics/post-event-metrics-to-deliver https://www.demandgenreport.com/resources/infographics/post-event-metrics-to-deliver Post-Event Metrics To Deliver

Event marketing makes up a good portion of the modern marketing budget, but proving event ROI is often a challenge. This infographic from Certain outlines four steps to measuring event success and the key metrics to track.

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feed@demandgenreport.com (Roman Aguila) Infographics Mon, 11 Feb 2019 09:30:10 -0500
Leveraging AI To Boost Lead Generation And Conversion Efforts https://www.demandgenreport.com/resources/white-papers/leveraging-ai-to-boost-lead-generation-and-conversion-efforts https://www.demandgenreport.com/resources/white-papers/leveraging-ai-to-boost-lead-generation-and-conversion-efforts Leveraging AI To Boost Lead Generation And Conversion Efforts

Artificial intelligence is on the minds of marketers now more than ever. Why? Marketers responsible for demand generation know better than anyone else that it's crucial to stay ahead of the curve with new lead generation tactics, and AI is where it's at.

AI allows data across multiple sources to meet with business intelligence in one place in order to deliver measurable insights and actionable results. With AI, you can understand leads better, find new quality leads and convert those leads into sales.

In this white paper you'll learn how to:

  • Assess organizational readiness for AI implementation;
  • Understand how to use AI to solve the most challenging sales and marketing issues; and
  • Get started with AI with a thorough checklist and worksheet to set the right foundation.

Download the white paper now!

Complete the form below to download:


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feed@demandgenreport.com (Roman Aguila) White Papers Fri, 08 Feb 2019 11:45:14 -0500