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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The Savvy Marketer’s Guide To Personalized Demand Gen

Your demand generation strategy is only as good as the data that powers it. But not just any data, but contact and account data. This E-book explores how you can tackle demand gen the savvy way, using only the freshest, most up-to-date data to ensure your company's solution and/or service is top of mind, at the right time. Read on…

5-Step Checklist For Webinar Planning

This infographic from ON24 outlines the five crucial steps for planning a successful webinar, including understanding your audience, considering webinar type and format, coordinating a plan of action and more.

Don’t Take It Personally: Where Personalization Fails Your Buyer

With the rise of website personalization, targeted display ads and all things ABM, marketers are able to combat waning attention spans and over-scheduled prospects by delivering more relevant offers and CTAs. But getting that initial click or download shouldn't be the finish line for basic account- or contact-level personalization. Today's business consumer craves a more relevant, curated and responsive experience…

The Tactical Guide To B2B Personalization

Best Practices & Processes For Bringing Personalization Into Marketing, Sales Conversations B2B buyers' tolerance for generic messaging is growing thin. They are increasingly expecting and demanding relevance at all stages of the buying cycle. Therefore, the old mass marketing playbook is quickly becoming obsolete, meaning B2B marketing and sales teams must flip the script to provide targeted, contextual customer experiences…

Mount Revenue And Relationship Marketing

This infographic from Sigstr offers insight into the gap between customer relationships and revenue, including that 52% of marketers have a structured ABM program but only half are achieving their revenue goals. It also outlines key steps to closing more deals, such as aligning sales and marketing, leveraging a relationship…

The Brand Management Playbook

Brand management plays an integral role in creating a streamlined omnichannel buying experience for both B2B and B2C customers. In order to serve the complexity of branding across organizations, marketers must ensure their brand is consistent everywhere, from the organization's website to social channels and beyond. Failure to deliver consistent messages and campaigns carries huge risks — not only to…

How To Increase Sales Productivity

This infographic from ZoomInfo offers valuable statistics on sales productivity, such as 42% of sales reps feel they do not have the right information before making a call and only 52% feel they are effective at reaching key players at target accounts.

The Key Ingredient To Fueling FIRE Strategies In Sales & Marketing

IAs modern marketing and sales teams focus on accounts, their buying groups and the individual needs of the people that make up these groups, they realize that they need the right data to fuel marketing and sales efforts. Ultimately, leveraging the FIRE methodology — an acronym for Fit, Intent, Recency and Engagement — can position B2B businesses to narrow down…
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