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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The Buying Enablement Guide: A Modern Approach To B2B Selling

Who's in charge of buying? Who's in charge of selling? It's not a trick question, but the answer is truly important. Take the lead; show your buyers the way. They will appreciate it and you'll get deals done faster. This E-book can teach you what you can do to better enable your buyers—and every stakeholder in the buying group—to actually…

The Ultimate Guide To Content Insights

In order for your content marketing strategy to be most effective, you must identify areas of improvement and optimize them accordingly. The Ultimate Guide to Content Insights offers a framework to generate this valuable information and help you understand what's working and where to invest your money. This white paper is designed to teach you how to implement the right…

Four Steps To Unlocking The Real Power Of Marketing Personalization

Personalization is a great opportunity for marketers to better engage customers, but close to three-quarters of buyers (74%) say they are frustrated with websites that are not tailored to their needs. This infographic from MDG Advertising shares a list of steps marketers can take to better personalize their engagement with…

The Data Quality Crisis

Research from Radius shows that in a three-month period, 7.6% of contacts in the average CRM become unreachable, 4.2% of phone numbers have changed or disconnected, and 2.5% of emails become invalid. This infographic from Radius features some recent findings that highlight the challenges of data quality for B2B enterprises.

How Will ‘Fake News’ Affect Online Ad Budgets?

This infographic from BrightRoll shares how the growing trend of “fake news” is causing advertisers to focus heavily on content quality. It also highlights key findings from a recent study that analyzed how programmatic advertisers are adapting to the growing abundance of inferior content across the Web.

The Payoffs Of End-To-End Personalization In B2B Marketing

How Top Enterprise Brands Are Creating Deeper Connections At Key Engagement Points To Drive Conversion And Close Deals Faced with an increase in content and shrinking response rates to generic messages, B2B organizations have turned to personalization to improve their campaign performance. EConsultancy's 2016 Conversion Rate Optimization Report found 96% of organizations rated marketing personalization as a "highly" or "quite"…

20 Steps To Take After Your B2B Event

Tradeshows and events are considered one of the most effective channels used by B2B companies to engage prospective customers. But that doesn’t mean hosts should stop engaging with their attendees and sponsors once the event concludes. This infographic from agencyEA highlights a checklist of 20 steps to take once the…

The 2017 State Of B2B Marketing Technology

Organizations Managing Exploding Martech Landscape By Integrating Point Solutions Into "Backbone" Suites As the martech landscape continues to grow, B2B marketers are challenged with the factors of selecting and prioritizing which marketing technologies to add first, as well as how new solutions added to their stack will work together. Experts agree that the massive martech landscape often results in B2B…

Marketers’ Love/Hate Relationship With Martech

While marketing technology can help simplify many day-to-day tasks for marketers, most practitioners would much rather focus on the creative side of marketing. This infographic from Leadspace highlights this finding and other key takeaways from recent research about their views on the benefits and challenges with martech.

Channel Marketing Isn’t Just For The Enterprise

An Online Panel Discussion Highlighting How Companies Large And Small Are Positioning Their Partner Networks As An Extension Of Their Sales & Marketing Partner programs and networks may seem like an opportunity which smaller companies may not be able to leverage; however, partner networks enable cash-conscious SMB and mid-market companies to expand sales efforts with a limited sales and support…

4 Steps To Launch A B2B Programmatic Campaign

Research from Adweek and Dun & Bradstreet shows that roughly 70% of B2B marketers plan on increasing their programmatic spending in 2017. This infographic from Dun & Bradstreet highlights four quick steps to formulating a B2B campaign program that leverages programmatic ad buying to better engage audience segments and maximize…
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