Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

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The Brand-Demand Connection: Your Secret 1:1 Email Marketing Weapon

B2B marketers are always looking for the next best thing to get their messaging across,…

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Discerning B2B Buyers Rely On Vendor Knowledge, In-Depth Research & Peer Reviews To Guide Buying Decisions

“The 2024 B2B Buyer’s Survey” Given the near-constant economic volatility over the past few years…

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Promoting Customer-Centricity & Streamlined Messaging By Evaluating Marketing Automation Solutions

The 2024 State Of Marketing Automation Automation might make the marketing world go ‘round, but it’s…

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Increased Tech Adoption & Data Reliance Re-Shaping 2024 Marketing Measurement & Attribution Processes

As marketing measurement and attribution techniques evolve into more data- and technology-driven processes, 38% of…

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Cutting Through The Clutter

How To Harness A Simpler Approach To Personalization   Between curating customer data, piecing together…

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Navigating The Attention Economy Via Snack-able & Shareable Content

The 2024 Content Preferences Benchmark Survey Independent, collaborative and communicative are the three primary adjectives…

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Mastering The Trio: How To Sync Sales, Marketing & Data For Account-Based Success

“State Of” Series When discussing the modern buyer, it’s tough not to sound like a…

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Propelling Growth Marketing Via Data Analytics, Brand Consistency & Integrated Campaigns

“State Of” Series Experimentation is key to innovation — and with 90% of B2B buyers…

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Channel/Partner Marketing Benchmark Survey

Budgets On The Rise, Partner Programs Increasing While there’s still an undercurrent of economic uncertainty,…

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What’s Working In Demand Generation In 2024

Practitioners Revamping ABM & Content Strategies With A GTM & Personalization Focus Marketers, take a…

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10 Ways To Use AI In The Sales Process

RAIN Group recently surveyed more than 250 sales leaders, managers, enablement professionals, and sellers to…

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2024 Demand Generation Benchmark Survey: The Renaissance Of ABM & Urgent Adoption Of Intent Data

Demand generation strategies are no longer just teetering on the precipice of change: They’re fully…

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