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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Data Decay & B2B Database Marketing

Poor data management affects all areas of business from marketing and lead generation to finance and customer service. This infographic from ZoomInfo details the impact of data decay, such as how bad data costs U.S. businesses more than $611 billion each year.

11 Habits You Need To Develop To Become A Brilliant Email Marketer

Email marketing is an easy, inexpensive way to build relationships with prospects, leads and customers. This infographic from GetResponse presents 11 practices to employ to make the most of your email marketing campaigns, such as sending targeted emails and designing automation workflows.

Connecting Event & ABM Strategies

Account-based event strategy is emerging at the intersection of human touch and automation. By connecting analog and digital customer experiences for a holistic view of target account engagement and sentiment, successful B2B brands are taking their ABM programs to the next level and driving more meaningful interactions with decision makers and influencers. Check out this iPaper for expert commentary and…

2019 State Of Database Quality & Accuracy Report

B2B Revenue Teams Tackling Data Processes With Effective Stewardship & Third-Party Partnerships, As Deeper Insights Boost Overall Customer Experience As marketing and sales roles become more data driven, businesses must position their teams to collect, clean and analyze all the data flowing through their systems to provide actionable insights that can benefit the customer experience. B2B businesses are adapting their…

ABM: What Is It & Why Is It Important?

Engaging your customers through account-based experiences is essential for generating more revenue. This infographic from Marketo emphasizes the importance of putting your customers first by highlighting key statistics, such as how 97% of marketers achieved a higher ROI by incorporating ABM into their business strategy.

The B2B Marketer’s Guide To Customer Engagement

In order for customers to stay loyal to your company, they need to be continuously engaged. This infographic from ZoomInfo details key stats on customer engagement, such as how 75% of consumers expect a consistent experience wherever they engage — whether it’s online, over social media or in person.

The Definitive Guide To Marketing Automation

Marketing automation allows businesses to save time and money, measure and optimize marketing investments and grow revenue faster. According to benchmark analysis, businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue and allow sales reps to spend 22% more time selling. Dive into this definitive guide to marketing automation to learn: Why marketing automation…

Fixing The Five Biggest Breaking Points For Most B2B Revenue Teams

How can your organization’s revenue team develop a more effective go-to-market strategy? Start by fixing the five biggest breaking points that plague B2B revenue teams. Flip through this white paper to get solutions for solving problems such as: Integration impediments; Account matching mayhem; Routing gone wrong; Attribution agony; and Lack of alignment. Check out the white paper now! Check out…

7 B2B Influencer Marketing Trends For 2020

The 2019 Content Preferences Survey Report from Demand Gen Report shows that 95% of respondents prefer credible content from industry influencers. This infographic from TopRank Marketing features seven B2B influencer marketing trends to look out for in 2020.

What’s Working In B2B Advertising?

Experts Sound Off On Growing Importance Of People-Based Targeting, Intent-Based Monitoring As B2B buyers grow evermore demanding of a relevant, contextual buying experience, marketing teams must move away from the audience-based targeting approach often synonymous with display advertising and use the data and insights they have on prospects in key accounts to target down to the one-to-one level. In a…

2019 Video In Business Benchmarks

This infographic from Vidyard details key stats from the 2019 Video In Business Benchmark Report, including that 73% of business videos were less than two minutes long in 2018 and 43% of companies are using intermediate or advanced analytics for their video marketing efforts. The findings will be further discussed…
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