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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

2019 Database Strategies & Contact Acquisition Survey Report

Improvements In Data Initiatives Continue As B2B Orgs Strive To Meet Buyer Expectations, Privacy Regulations Effective database management and contact acquisition practices are the lifeblood of effective marketing and sales efforts. As buyers grow to expect more meaningful, relevant engagement and information during the buying process, companies must position themselves with the right insights to meet those expectations. Last year's…

Post-Event Workflow

This infographic from Lead Liaison walks you through the necessary steps to nurture prospects post-event, including sending a thank you text 60 minutes later, an email 24 hour later and a follow-up call from sales for prospects with a high lead score.

Snackable Content: Crisp, Effective And Satisfying

The best content is crisp, clear and creative enough to capture buyer attention. This infographic from DataCaptive outlines how B2B marketers can create successful, snackable content, such as podcasts, infographics, interactive videos and more.

Event Tech + Martech: How Event Technology Completes Your Marketing Stack

Aired on December 18th @ 2 PM ET / 11 AM PT Marketers agree that live events are valuable and impact the success of the business. But showing the impact of those events and demonstrating ROI is hard when event data lives in its own silo. Enter event technology. The right event management system will integrate with your martech tools…

2018 B2B Innovator Awards

In our second annual B2B Innovator Awards, we recognize 32 winners across a variety of roles within the marketing community that have formulated innovative approaches to connect, engage and build relationships with their audience. This year's winners showed unique abilities to paint a picture about their brand that spoke directly to buyer needs and pain points — while ultimately tying…

Making The Case For B2B Marketing On LinkedIn

Fifty-nine percent of marketers use LinkedIn to generate B2B leads, compared to 26% on other social platforms. This infographic from LinkedIn outlines how marketers can best leverage the social media site to meet their marketing goals, including reducing costs per lead, boosting conversion rates and more.

2018 State Of Social Video: Marketer Trends

New research from Animoto shows that 93% of marketers have landed a new customer thanks to a video on social media. This infographic provides additional insight into how today's marketers are using social media and video to connect with customers, as well as the results they have seen.

2018 ABM Benchmark Survey Report

Account-based marketing continues to generate buzz, but B2B organizations are quickly looking to move beyond the initial hype around the category and are pressing to show ROI from their targeted programs. Demand Gen Report's third annual ABM Benchmark Survey revealed most organizations are still in the early stages of ABM — they are starting to see some early growing pains…

The Building Block Guide To Marketing Attribution

Although 87% of marketers say marketing measurement and reporting are growing priorities, many have not yet embraced attribution as a means to do this. This E-book provides a real-world view of how companies such as Smarsh and Kaltura are implementing and using attribution, with lessons on the challenges they faced and the steps they took to realize the benefits of…

A Guide To B2B Blogging Success

Almost 80% of Internet users read blogs, yet only 33% of B2B companies are incorporating them into their content strategy. This infographic from ZoomInfo highlights key statistics on how blogs can increase lead generation and revenue, and offers useful tips for getting started.
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