Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Filter Resources

Filter by Types

DGR DG320 SURV Channel 03 2024 LP header

Channel/Partner Marketing Benchmark Survey

Budgets On The Rise, Partner Programs Increasing While there’s still an undercurrent of economic uncertainty,…

DGR DG280 WW DemandGeneration 032024 LP header

What’s Working In Demand Generation In 2024

Practitioners Revamping ABM & Content Strategies With A GTM & Personalization Focus Marketers, take a…

Screenshot 2024 03 11 at 7.49.09 AM

10 Ways To Use AI In The Sales Process

RAIN Group recently surveyed more than 250 sales leaders, managers, enablement professionals, and sellers to…

DGR DG275 SURV BenchmarkSurvey 03 2024 lp header NEW

2024 Demand Generation Benchmark Survey: The Renaissance Of ABM & Urgent Adoption Of Intent Data

Demand generation strategies are no longer just teetering on the precipice of change: They’re fully…

e86906e12a3fef9e4711edb82783796e XL

2024 State Of Intent-Driven Strategies

Illuminating Account Insights Through First-Party Data & Intent Layering Intent and signal data are nearly…

5a62b813a85f90636c67d0f5db4a97f9

The Difference Between Micro- & Nano-Influencers

Recent research found that 86% of B2B organizations are using influencers to help build brand credibility,…

bb1ade91767ecf8cf22ff735ba4a6e8e

2024 State Of Sales Acceleration: Driving Value Through Personalized Experiences & New Tech

The B2B industry underwent a profound transformation marked by the convergence of digital advancements, changing…

f5ae818a9e1df8ea1c256eb1eb07b330

7 Steps To Mastering Social Media Management

Social media is essential to business growth, but the ever-evolving trends and user preferences make…

Feature Image

B2B Uncovered: A Dual Perspective On Buyer Experience & Engagement

Cracking the code of the B2B buyer experience is no small feat, but it’s a…

c6b276563aeea1c333f74a71794f6a96

What’s Working In Corporate Gifting In 2024? Streamlining Processes Through Tools & Tech

In an era where personalized content and brand differentiation are critical, corporate gifting remains a…

aa8d4124ae8658cb129889c12ec1d0bf

Harnessing LinkedIn’s Professional Network For Growth

LinkedIn can be an efficient marketing strategy to generate more leads and brand awareness— this…

How To Craft Evergreen Content

How To Craft Evergreen Content

For content to be classified as evergreen, it needs to be continuously relevant and fresh…

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series