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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

B2B Marketing In 2019: Trend Barometer

This infographic from Spiceworks analyzes which B2B trends are all the rage amongst modern marketers, including video marketing (68%) and ABM (64%), and which trends are still on the rise, such as chatbots (30%) and VR/AR (14%).

Are We Doing This? 10 B2B Marketing Trends To Watch In 2019

What strategies, tactics and technology will B2B marketers be exploring in 2019? This report features the top 10 B2B marketing trends to watch in 2019, chosen by 200 of your B2B peers. While personalization as a theme weaved its way through many of our top trends, a return to data and old-school approaches was not far behind. Read on to…

Six Tell-Tale Signs Of A Great Marketing Writer

A solid content marketing strategy is reliant upon skillful, creative writers. This infographic from Brafton highlights six essential traits of the best content creators, including the ability to learn quickly, versatility and an understanding of people and content.

Six Steps To Data Quality In Marketing Automation

Seventy-four percent of B2B companies do not have a sophisticated approach to data quality, according to Romanoff Consultants. This infographic highlights six key ways marketers can improve data quality, including preforming a data audit, implementing email alerts and more.

Maximize Your Trade Show ROI With Conversational AI

Accounting for nearly one-quarter of all planned meetings in the United States, trade shows are one of the biggest spends for any organization. Although the intangible benefits are priceless, most marketers articulate success in terms of opportunities generated, so every activity must be focused on and translated to more customer data, enriched leads and documented interactions with influencers and decision…

2019 Marketing Automation Outlook Guide

Practitioners & Experts Share Predictions For Avoiding The Tech Rabbit Hole In 2019 & Focusing On Cross-Department Goals Navigating the current tech landscape can make marketers feel like they're falling down a rabbit hole. But there is one constant in the mad world of martech: marketing automation systems are the central location for go-to-market strategies, and B2B organizations are looking…

Email Statistics By The Numbers

This infographic from MailPoet details key email marketing statistics, such as the average office worker checks their email 30x per hour and adding videos to emails can increase click rates by as much as 300%.

Your No-Fear Guide To Scaling Personalized Content For ABM

While a lot has been solved for on the planning, segmentation, alignment and results fronts, the concept of personalization at scale is what's keeping many of today's marketing teams up at night. A recent survey of B2B marketers engaging in an ABM strategy showed that while creating content by account segment is one of the most effective strategies for engaging…

The Ultimate Guide To Running A Customer Feedback Program

Organizations that measure the entire customer lifecycle see a 20% increase in customer satisfaction and up to a 15% increase in revenue. Surveys are perfect for this because they give customers a quick, convenient way to provide candid and thoughtful feedback, and require little effort to send multiple times to even very large groups of people. Check out this guide…

B2B Content Marketing Trends Of 2018

B2B marketers dedicate 28% of their total budget to content creation, according to Datanyze. This infographic outlines other illuminating statistics around content marketing maturity, technology and goals.
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