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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

How to Leverage Social Media Relationships with Real-Time Collaboration Tools

This eBook explores how organizations can connect and nurture relationships with prospects and customers by effectively leveraging social media and real-time collaboration tools. Discover best practices for building relationships with social media and learn how to leverage the powerful synergy between social media and Webinars. Download Now.

Leveraging the Power of Traditional Media for Maximum PR Results

If the uncertain future of traditional media outlets has left you wondering where traditional media fits in your PR strategy or if it still provides any real value, you'll want to download a copy of the Vocus whitepaper "Leveraging the Power of Traditional Media for Maximum PR Results" to learn the importance of incorporating the benefits of traditional media into…

Find Active Sales Cycles

Budgets are tight and cycles longer, but companies are still buying. Don't miss active sales cycles! Download your free copy of IDC's brief, sponsored by BAO - "Improving Sales Productivity." * Longer sales cycles * Buyers' requirements of sellers * More frequent "No-Decision" losses * Challenges in demand-generationDownload Now

Design and Deliver Epic Online Presentations

Attend this Webinar to learn: * The right way to plan a Webinar * How to stand out from the competition with stunning presentations * The trick to generating more leads by sharing your presentations online * And more...The question you need to address today is simple:Do you want to inspire people around you and thus change the world? Join…

Why Sales Throws Marketing Under the Bus

Marketing and sales alignment is critical to success, but companies struggle to bridge the gap between the two. Silverpop, providers of the Engage B2B solution (formerly Vtrenz), offers a white paper that shows you how.Download your copy from Silverpop today! Download Now.

Seven Steps to Effective Customer Lifecycle Communications

Tight budgets. Fewer resources. More work. Now, more than ever, marketing professionals are under pressure to increase productivity. To succeed, savvy marketers are adopting customer lifecycle marketing strategies to engage prospects and customers throughout their relationship – from initial contact to fully engaged advocates. In this white paper, you’ll learn a framework for implementing a customer lifecycle communications strategy and…

5 Key Issues Driving Marketing Agendas

The dynamics of BtoB marketing continue to put pressure on the function to evolve to new heights of productivity. With limited opportunity for incremental resources and funding, marketing executives must pick their battles. SiriusDecisions has identified five key issues that should drive the agendas of senior marketers.Download Now.

7 Steps To Improve Your Conversion Rates Now

The Do's & Don'ts of Lead Nurturing & Lead ManagementThis NEW white paper spotlights the best practices leading companies are employing to identify their most likely buyersas well as the automated tools and tactics leaders are using to help progress and accelerate prospects through the buying cycle.Download Now.

8 Critical Success Factors for Lead Generation

Learn from a lead gen pioneer how to drive more leads and to drive better leads.Brian Carroll knows business-to-business lead generation like few others do. Author & consultant, Brian puts lead generation into a framework that will hugely benefit any marketer. Get his free ebook today!Download Now.

Real Revenue Gains from Marketing Automation

Access this 30 minute webinar to see how Sales & Marketing Can Share Lead Success.This webinar will feature new research data which shows:• 181% higher average close rates from the use of Marketing Automation systems• 2-4x higher Lead Conversion Rates on companies using lead scoring• Bid-Win ratios 1.5x higher for organizations that deliver real-time lead alerts to sales• Sales teams…
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