Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Why Sales Throws Marketing Under the Bus

Marketing and sales alignment is critical to success, but companies struggle to bridge the gap between the two. Silverpop, providers of the Engage B2B solution (formerly Vtrenz), offers a white paper that shows you how.Download your copy from Silverpop today! Download Now.

Seven Steps to Effective Customer Lifecycle Communications

Tight budgets. Fewer resources. More work. Now, more than ever, marketing professionals are under pressure to increase productivity. To succeed, savvy marketers are adopting customer lifecycle marketing strategies to engage prospects and customers throughout their relationship – from initial contact to fully engaged advocates. In this white paper, you’ll learn a framework for implementing a customer lifecycle communications strategy and…

5 Key Issues Driving Marketing Agendas

The dynamics of BtoB marketing continue to put pressure on the function to evolve to new heights of productivity. With limited opportunity for incremental resources and funding, marketing executives must pick their battles. SiriusDecisions has identified five key issues that should drive the agendas of senior marketers.Download Now.

7 Steps To Improve Your Conversion Rates Now

The Do's & Don'ts of Lead Nurturing & Lead ManagementThis NEW white paper spotlights the best practices leading companies are employing to identify their most likely buyersas well as the automated tools and tactics leaders are using to help progress and accelerate prospects through the buying cycle.Download Now.

8 Critical Success Factors for Lead Generation

Learn from a lead gen pioneer how to drive more leads and to drive better leads.Brian Carroll knows business-to-business lead generation like few others do. Author & consultant, Brian puts lead generation into a framework that will hugely benefit any marketer. Get his free ebook today!Download Now.

Real Revenue Gains from Marketing Automation

Access this 30 minute webinar to see how Sales & Marketing Can Share Lead Success.This webinar will feature new research data which shows:• 181% higher average close rates from the use of Marketing Automation systems• 2-4x higher Lead Conversion Rates on companies using lead scoring• Bid-Win ratios 1.5x higher for organizations that deliver real-time lead alerts to sales• Sales teams…

The Sales & Marketing Stimulus Package

Download this free E-Book to gain insights into "Seven New Initiatives To Recover Lost BtoB Revenue," including: * Lifting the 10% Tax Burden from poor alignment * Funding the No (Good) Lead Left Behind Program * Insurance that Leads Are Hit While They Are Hot * Raising The Digital IQ for Sales & Marketing * Avoiding Earmarks and Hidden CostsDownload…

Best Practices for Integrating Webinars into Lead Nurturing Campaigns

Download this guide to integrating webinars into lead nurturing and demand generation programs. This white paper explores the value and impact webinars have in your eMarketing mix. Learn valuable tips and tactics for how to build out a true nurture marketing campaign around a single web event.Download Here.

Calculating The Real ROI From Lead Nurturing

In this white paper, DemandGen Report presents findings from a recent poll of B2B marketers showing that those companies who have successfully deployed lead nurturing programs showed an "average 20% increase in sales opportunities from nurtured leads and found dramatic improvements to key conversion stages in the sales process."Download Now.

Monitoring the Social Media Conversation: From Twitter to Facebook

With more and more customers turning to Twitter and Facebook to share their good and bad experiences, companies' online reputations are being reshaped at lightening speed. Download the latest Vocus white paper for effective ways to monitor and analyze social media.Download Here.
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