AdRoll Expands Multichannel Ad Capabilities Through ChatGPT Pilot
Key Takeaways AdRoll’s ChatGPT pilot signals that conversational AI is emerging as a new advertising channel that can…
News Brief August 31
Latest In: customer journey
LinkedIn Outperforms All B2B Ad Platforms: Dreamdata
LinkedIn stands alone among major advertising platforms in delivering positive returns for B2B marketers, according to a recent…
News Brief March 23
Demand Gen Report 2026 Trends: LunarLinks’ Kris Flank
Digital Marketing in 2026: From Funnels to Feedback Loops For decades, marketers in the United States treated the…
Demanding Views January 19
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Agent3 Creates ‘Agent3 Group’ To Better Support Clients
Agent3, a B2B marketing consultancy, formed the Agent3 Group, which features three specialized business units: Oneninefive for demand generation,…
Industry News October 2
The Top 3 Reasons It’s Time To Reassess Your Customer Journey
Marketers are always looking to improve the customer journey as the landscape frequently — and unpredictably — evolves.…
Demanding Views March 20
#SPS19: Tackling Your 2020 Content Plan With The Customer In Mind
Having a well-thought-out content plan for the New Year is essential to delivering a top-notch buyer and customer…
Industry News November 14
INBOUND 2018: HubSpot Unveils Flywheel Framework To Better Attract, Engage & Delight Buyers
In the early days of demand generation, the traditional funnel excelled at helping businesses streamline their processes to…
Industry News September 6
9 Steps To Operationalize CX And Achieve Advocacy
How can firms operationalize the customer experience and create customers for life? It is great to talk about…
Demanding Views September 4
B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns
As marketers are being increasingly tasked to tie their campaigns and other investments to top- and bottom-line results,…
Industry News June 27
Microsoft’s Jeff Marcoux On Mastering The Customer Experience
B2B marketers are challenged with delivering an exceptional customer experience (CX). They all know and say that CX…
Industry News February 23
The Customer Journey In A Post-Trump World
It's a post-Trump world and we know that a few well-placed tweets can catalyze an entire online movement…
Demanding Views January 13
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