B2B Marketers Face Growing Pressure to Prove ROI as Revenue-Based Quotas Rise
Key Takeaways Revenue-based quotas for B2B marketers climbed to 33.3% in 2026 from 25.3% in 2025, and pipeline…
Blog October 20
Latest In: MQLs
Just Released: The 2026 B2BMX Insights Benchmark Survey Results
Your next plan is due soon. Before you lock it in, see what your peers already changed. The…
Blog October 14
Beyond the MQL: An Interview with Activate’s Chris Rooke on the Future of Demand Generation
The demand generation landscape has undergone significant changes over the past year, with a heightened focus on generating…
Feature December 2
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
The Keys to BDR Success Amid Industry Changes
The role of BDRs and SDRs is evolving, shaped by advances in AI, buyer behavior, and the need…
Feature April 9
Finding Buyers In Market Today
Time is a seller's most valuable and scarce resource — but many sellers spend their time spinning their…
Demanding Views June 28
Let’s Settle This: Should You Gate Marketing Content?
Gating content tends to split marketers – those who do, those who try not to and those who…
Demanding Views May 27
Are You Generating Enough MQMs?
Marketing qualified meetings (MQM) are the new marketing currency as theyspeed up the sales cycle and increase revenue pipeline. If you…
Demanding Views June 1
B2B Marketers Turn To Personalized Live Events, Mobile Apps As Shortcut To MQLs
Online communication via email and mobile devices may be on the rise, but face-to-face engagement with customers and…
Industry News June 6
Modern CX Preview: Oracle Exec Discusses Moving From Creative- To Data-Driven Campaigns
Digital transformation has given B2B companies new and innovative ways to enhance their buyer's experience. While it positions…
Blog April 6
Changing Metrics Emerging As B2B Marketers Look Beyond MQLs To Focus More On Engagement With Target Buyers
For many marketing organizations, marketing qualified leads (MQLs) are entrenched as the holy grail of measurement and success.…
Industry News August 16
LiveChat Sees 75% Open Rate With Personalized Customer Journeys
Online customer service solution LiveChat partnered with Autopilot, an email marketing and marketing automation software, to create personalized…
Case Studies March 6
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