Latest In: Predictive Analytics

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Study: 83% Of B2B Companies Say Predictive Tools Having Big Impact

Study: 83% Of B2B Companies Say Predictive Tools Having Big Impact

A study conducted by Forrester Research highlights that predictive analytics users are twice as likely to perform well…

Industry News September 30
ad retargeting Predictive Analytics
Liquid Acquires CommandIQ To Enhance Retargeting Capabilities

Liquid Acquires CommandIQ To Enhance Retargeting Capabilities

Liquid, a cross-channel advertising solutions company, has acquired Command IQ, a predictive CRM solutions provider, for an undisclosed…

Industry News August 17
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B2B Marketers Flock To Predictive Analytics As Sector's Promise Fuels Major Growth

B2B Marketers Flock To Predictive Analytics As Sector’s Promise Fuels Major Growth

  B2B marketers are beginning to recognize the power and benefits of predictive marketing analytics and are investing…

Industry News August 12
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