Latest In: Predictive Analytics

B2B marketing behavioral data big data CRM Data management David Lewis demand generation DemandGen International Jim lenskold Kenshoo Lattice Engines Nate Young Predictive Analytics Robert Bois
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As Big Data Evolves, B2B Marketers Focus On Data Management

The growth of Big Data has not gone unnoticed by B2B marketers. In an annual study from Infogroup…

Industry News February 19
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Dreamforce Roundup: Revamped Marketing Cloud, Mobile And Predictive Analytics

At Dreamforce, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part…

Industry News November 26
CEO of Lattice CRM Lattice Engines marketing automation Predictive Analytics predictive insights sales automation Shashi Upadhyay social third-party data sources web
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Lattice Data Cloud Offers Source of Predictive Buying Signals

Lattice Engines announced the Lattice Data Cloud, which is designed to bring together web, social and proprietary buying…

Industry News October 14
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