Latest In: Predictive Analytics

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B2B Marketers Use Predictive Tools To Boost Account-Based Marketing Results

B2B Marketers Use Predictive Tools To Boost Account-Based Marketing Results

While it is not a new strategy, account-based marketing has recently become a critical part of the marketing…

Industry News June 16
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Marketo Scout

ScoutSource Joins Marketo LaunchPoint To Offer Customer Lifecycle Nurturing

ServiceSource, a recurring revenue management platform and solutions provider, announced that its Scout platform is now available on…

Industry News March 14
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As Big Data Evolves, B2B Marketers Focus On Data Management

The growth of Big Data has not gone unnoticed by B2B marketers. In an annual study from Infogroup…

Industry News February 19
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