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Latest In: Go-To-Market Strategy

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6sense Introduces Intelligent Workflows to Streamline Marketing Ops, Boost Campaign Performance

Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel…

News Brief March 27
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Oktopost Adds Microsoft Power BI Integration to Improve B2B Social Media Measurement

Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data…

News Brief March 24
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Marketing measurement and accountability

The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas,…

Demanding Views March 21
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