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Latest In: Go-To-Market Strategy

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Marketing measurement and accountability

The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas,…

Demanding Views March 21
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Streaming advertising boosts revenue with programmatic TV ads, OTT advertising and video on demand monetization. Ad podding enhances SEM strategies, optimizing targeted video ad placements

Are B2B Brands Fully Seizing the CTV Moment?

Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption…

Blog March 18
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AI can help improve the accuracy and reliability of sales forecasts.

Harnessing AI: Transforming Sales Forecasting for Greater Accuracy and Strategic Action

In today’s rapidly evolving business landscape, the ability to accurately forecast sales is more critical than ever. Yet,…

Demanding Views March 14
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