Latest In: Go-To-Market Strategy

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DGR Lusha Yoni Tserruya change jobs B2B Data

What Good Looks Like in B2B Sales Data in 2026

Most people in this industry don’t realize that every working day, roughly 13,600 B2B contacts change jobs. That’s…

Demanding Views October 16
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DemandBase Webinar B2BMI

Beyond the AI Pilot: Why 2027 GTM Strategies Can’t Wait Webinar Set for Oct. 26

Key Takeaways Most B2B organizations have tested AI, but few have turned pilots into a coordinated strategy that…

Blog October 15
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Informa TechTarget Launches Buyer Intelligence MCP Server

Informa TechTarget Launches Buyer Intelligence MCP Server

Key Takeaways Informa TechTarget made its Buyer Intelligence solution available through a Model Context Protocol (MCP) server, so…

News Brief October 13
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DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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DGR Demand Gen Studio Osnat Lidor Stop Tech Driven Revenue Drag

Build “Pain Backward,” Not “Tool Forward:” How B2B Leaders Stop Tech-Driven Revenue Drag

Every B2B leadership team knows the feeling: your revenue stack grows every quarter, yet pipeline velocity keeps slowing…

Demanding Views October 13
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Zoom Debuts Revenue OS for Sales Teams

Zoom Debuts Revenue OS for Sales Teams

Key Takeaways Zoom unveiled an AI-powered revenue OS that connects buyer intelligence, conversation intelligence, outreach and forecasting in…

News Brief October 12
AEO AI search AI-connected workflows Answer Engine Optimization B2B buyers CMS content strategy demand generation Greg Rosner PitchKitchen SEO verbal identity website strategy
DGR PitchKitchen's Greg Rosner on AI Search and Your Website

PitchKitchen’s Greg Rosner on AI Search and Your Website: The B2BMX Insights Q&A

Key Takeaways B2B buyers are turning to AI assistants like ChatGPT and Claude to find solutions, forcing companies…

Feature October 12
AI Content Governance AI Guardrails B2B content strategy Brand Voice content governance content marketing content quality Content Team Layoffs Editorial Judgment generative AI human oversight Markup AI
DGR Holly Enneking Markup AI Judgment Day Why Cutting the Content Marketing Team Was a Mistake

Judgment Day: Why Cutting the Content Marketing Team Was a Mistake

When OpenAI posted a role for a B2B content marketing lead with a salary range up to $295,000,…

Demanding Views October 9
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Trilliad Launches AI Powered Marketing as a Service Model for B2B Growth

Trilliad Launches AI-Powered Marketing-as-a-Service Model for B2B Growth

Key Takeaways Trilliad’s new Marketing-as-a-Service model pairs an agentic intelligence engine with marketing specialists to give B2B teams…

News Brief October 7
account prioritization B2B GTM buyer intelligence Clay data enrichment enterprise marketing go to market strategy intent data LG Electronics MarketBridge next-best action Revenue operations sales and marketing alignment
Clay, Marketbridge Partner to Modernize B2B GTM Execution

Clay, Marketbridge Partner to Modernize B2B GTM Execution

Key Takeaways Clay and Marketbridge formed a strategic partnership that pairs Clay’s data enrichment and orchestration platform with…

News Brief October 6
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DGR ISM Paul Brenner Retail Media's Scale Obsession Is Solving the Wrong Problem

Retail Media’s Scale Obsession Is Solving the Wrong Problem

The retail media industry has decided that bigger networks, budgets and AI investments will win the market. It’s…

Demanding Views October 6
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DGR kompeld's Ryan Morel on Narrative Coherence and Revenue

kompeld’s Ryan Morel on Narrative Coherence and Revenue: The Demand Gen Report Q&A

Key Takeaways B2B organizations struggle with narrative coherence because they default to product-centric messaging instead of a compelling…

Feature October 5
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