Latest In: Go-To-Market Strategy
AI agents AI SDRs B2B sales data buying groups buying signals connect rates contact coverage CRM data accuracy data decay data enrichment Data Quality GTM stack job changes Lusha predictive models revops sales intelligence signal timing Yoni Tserruya
Most people in this industry don’t realize that every working day, roughly 13,600 B2B contacts change jobs. That’s…
Demanding Views
October 16
AI B2B buyers buyer signals buying groups data strategies demand generation go to market strategy pipeline measurement Revenue/Sales Operations
Key Takeaways Most B2B organizations have tested AI, but few have turned pilots into a coordinated strategy that…
Blog
October 15
Account Battlecards AI workflows buyer intelligence ChatGPT Claude GTM teams Informa TechTarget intent data MCP Server Model Context Protocol Personalized Outreach
Key Takeaways Informa TechTarget made its Buyer Intelligence solution available through a Model Context Protocol (MCP) server, so…
News Brief
October 13
ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog
October 8
Context Loss Demand Gen Studio GTM Strategy MarTech Osnat Lidor Pain Backward pipeline velocity Revenue operations revops sales productivity Tech Bloat tech stack Tool Forward Workflow Optimization
Every B2B leadership team knows the feeling: your revenue stack grows every quarter, yet pipeline velocity keeps slowing…
Demanding Views
October 13
AI in sales B2B sales technology buyer intelligence Common Room Conversation Intelligence go-to-market Revenue operations revenue OS Sales Enablement sales forecasting Zoom Zoom Revenue Accelerator
Key Takeaways Zoom unveiled an AI-powered revenue OS that connects buyer intelligence, conversation intelligence, outreach and forecasting in…
News Brief
October 12
AEO AI search AI-connected workflows Answer Engine Optimization B2B buyers CMS content strategy demand generation Greg Rosner PitchKitchen SEO verbal identity website strategy
Key Takeaways B2B buyers are turning to AI assistants like ChatGPT and Claude to find solutions, forcing companies…
Feature
October 12
AI Content Governance AI Guardrails B2B content strategy Brand Voice content governance content marketing content quality Content Team Layoffs Editorial Judgment generative AI human oversight Markup AI
When OpenAI posted a role for a B2B content marketing lead with a salary range up to $295,000,…
Demanding Views
October 9
ABM agentic AI B2B marketing growth services MaaS marketing as a service marketing operations Trilliad
Key Takeaways Trilliad’s new Marketing-as-a-Service model pairs an agentic intelligence engine with marketing specialists to give B2B teams…
News Brief
October 7
account prioritization B2B GTM buyer intelligence Clay data enrichment enterprise marketing go to market strategy intent data LG Electronics MarketBridge next-best action Revenue operations sales and marketing alignment
Key Takeaways Clay and Marketbridge formed a strategic partnership that pairs Clay’s data enrichment and orchestration platform with…
News Brief
October 6
ad spend Commerce Media CPG marketing In-Store Marketing ISM measurement and attribution Measurement Standards Retail media Retail Media Networks Shopper Purchase Rate
The retail media industry has decided that bigger networks, budgets and AI investments will win the market. It’s…
Demanding Views
October 6
B2B messaging B2B narrative coherence buyer risk case for change content strategy customer proof deal velocity go to market strategy kompeld narrative premise pipeline velocity revenue growth Ryan Morel Sales Enablement
Key Takeaways B2B organizations struggle with narrative coherence because they default to product-centric messaging instead of a compelling…
Feature
October 5