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advocacy Marketing Department Oktopost social media
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Oktopost: Employee Advocacy, Corporate Social Strategies Reshaping B2B Marketing

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of…

News Brief May 28
Demandbase Demandbase On Developer Portal GTM Marketplace Portal Michael Wilczak Workato
Business handshake, partnership and contract agreement of corporate clients in a meeting room. Crm, b2b and welcome or thank you hand sign of company deal in a marketing presentation with paper data

Demandbase Unveils Marketplace and Developer Portal

Demandbase has made available its Marketplace and Developer Portal, a hub for integrations and partners built to simplify…

News Brief April 28
CDP Composable CDP customer data platform Hightouch Tejas Manohar
Customer data platform or CDP to collect first party data and pii data from software

From Legacy to Innovation: The Rise of Composable CDPs 

The Customer Data Platform (CDP) market is undergoing a seismic shift.   Legacy players such as mParticle, ActionIQ,…

Feature April 2
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