Why Predictive Channel Analytics Fails Without an Attribution Foundation
Predictive analytics are becoming crucial in B2B marketing. Channel leaders want to know which partners are about to…
Demanding Views September 4
Latest In: Marketing Analytics
StackAdapt Introduces New Platform to Help Marketers Prove Real-World ROI
Key Takeaways StackAdapt’s new Economic Impact Report gives advertisers in-platform access to transaction-backed measurement so they can optimize…
News Brief September 3
SurveyMonkey Unveils Platform Upgrades
Key Takeaways SurveyMonkey’s September 2026 relaunch puts real human feedback at the center of AI decisions, using conversational…
News Brief September 1
Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…
Blog August 31
Influ2 Launches MCP for Contact-Level ABM
Key Takeaways Influ2’s new MCP server plugs contact-level buyer signals directly into AI applications like Claude, ChatGPT and…
News Brief August 27
Your Best Prospect Data Comes From Customers You Already Have
Companies spend enormous amounts of time and money trying to understand their ideal customer. They invest in market…
Demanding Views August 27
HG Insights Launches First GEO-powered Software Review Platform for B2B TechVendors
Key Takeaways HG Insights is expanding TrustRadius into HG Customer Voice, a platform that combines verified reviews, technographic…
News Brief August 26
Clean Data: The Engine Behind Every AI Motion
Your AI Doesn’t Judge Your Data. It Executes on It, Faster and Louder. Feed your artificial intelligence (AI)…
Blog August 26
Infinite Creative Will Break Modern Marketing Workflows
Advertising creative workflows are challenging to manage for human marketers, but as generative AI drives up ad volumes…
Demanding Views August 25
GNW Finds GEO Adoption Accelerating Across B2B Marketing
Key Takeaways GEO has passed the tipping point, with 92% of organizations already experimenting or operationalizing it and…
News Brief August 24
The Force Multiplier Framework for Maximizing B2B Marketing Impact in 2026
The B2B marketing sector is poised for explosive growth, but expectations are accelerating faster than resources or budget.…
Demanding Views August 21
Epoch Launches EpochX To Help Marketers Measure Event-Driven Pipeline
Key Takeaways Epoch is expanding into external marketing events with EpochX, a platform designed to connect registrations, attendance…
News Brief August 18
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