How Marketers Can Win as TV and Ecommerce Converge
Key Takeaways: Circana’s research shows Connected TV (CTV) is evolving into a commerce-enabled channel, delivering 15% higher ROAS…
News Brief May 14
Latest In: Marketing Analytics
G2 Unveils Tools to Build Trust in AI Answer Era
Key Takeaways: G2 introduces tools like the Model Context Protocol (MCP) to enhance AI-driven buying with trusted data…
News Brief May 13
How to Make Sure AI is Finding You When Searched: The DGR Interview with Skydeo’s Mike Ford
Key Takeaways: Skydeo‘s Mike Ford details how AI-powered search shifts focus from ranking to recommendation, emphasizing clarity, consistency, and…
Feature May 13
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
May Webinar Focuses on Why Lead Follow-Up Strategies Make or Break Demand Gen
Key Takeaways: Most leads are in the research phase and not ready for sales pitches. Effective follow-up strategies…
Blog May 11
MiQ Report: B2B Marketers Must Replace Funnels With Flexibility
Key Takeaways: MiQ’s report argues the traditional marketing funnel no longer matches real consumer behavior, with 87% of…
News Brief May 11
Earning Buyer Trust in an AI Driven Marketing World
Artificial intelligence (AI) sits at the center of modern demand generation. From targeting and personalization to content creation…
Demanding Views May 8
Demandbase Launches Premier+ Partner Tier, Names Marketbridge Inaugural Partner
Key Takeaways: Demandbase introduces the Premier+ Partner Tier, selecting Marketbridge as its first partner to enhance AI-driven go-to-market…
News Brief May 7
Blue Bite’s Matthew Shay on Connecting Real-World Signals to Digital Engagement: A Demand Gen Report Q&A
Key Takeaways: According to Blue Bite’s Matthew Shay B2B buyers now move across channels, devices, and real-world moments…
Feature May 6
Master Lead Follow-Up: Submit Your Webinar Questions for NetLine’s Josh Baez Now
Key Takeaways: Most leads are in the research phase and not ready for sales pitches, NetlLine’s Josh Baez…
Blog May 5
Adthena Launches Industry-First Tool for ChatGPT Ads Campaigns
Key Takeaways: Adthena’s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords. The…
News Brief May 4
Half of B2B Software Buyers Now Start Their Research with AI Chatbots: G2
Key Takeaways: G2 found 51% of B2B software buyers now start their research with AI chatbots, reshaping vendor…
News Brief May 4
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
