Latest In: Marketing Analytics

CDP customer intelligence digital twin gdpr compliance HIPAA compliance marketing AI open-weight models Predictive marketing revenue forecasting small language model Sovereign AI Uniphore
Uniphore Expands Into Marketing AI

Uniphore Expands Into Marketing AI

Key Takeaways Uniphore’s Marketing AI builds a living digital twin of every customer, a fine-tuned small language model…

News Brief September 25
AI in Marketing attribution Budget Justification Causal Marketing CFO alignment CMO strategy incrementality testing marketing measurement marketing mix modeling marketing ROI
DGR Tobin Thomas Lifesight The CFO Problem in Marketing

The CFO Problem in Marketing: Why Attribution Is No Longer Enough

According to new research, only 22% of marketers strongly feel they have enough data to justify value to…

Demanding Views September 24
AI attribution CaliberMind demand generation GTM intelligence Integrate lead management marketing measurement revenue analytics
Integrate Acquires CaliberMind

Integrate Acquires CaliberMind

Key Takeaways: Integrate’s acquisition of CaliberMind is designed to connect demand activation with attribution and revenue intelligence in…

News Brief September 23
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series