The Other Alignment Problem That’s Not Sales & Marketing
If I had a proverbial penny for every time someone talked about misalignment between sales and marketing, I'd…
Demanding Views June 12
Latest In: Marketing Operations
Conversica Integrates Generative AI Conversational Platform With Salesforce Marketing Cloud
At Salesforce's 2023 Connections Conference, Conversica revealed an expanded partnership with Salesforce by integrating its generative AI-driven conversational platform…
Industry News June 8
Cordial Partners With Snowflake To Enhance First-Party Data Capabilities
Cordial, a cross-channel marketing and data management platform, teamed up with Snowflake, a data cloud company, to list…
Industry News January 25
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