Latest In: Marketing Operations

AI in email marketing B2B email deliverability DMARC email authentication email KPIs engagement-based filtering inbox placement mailbox providers quantified trust reply rate sender reputation Validity
Validity Guy Hanson Email Marketing Mistakes Concept Illustration with Warning Icons, Spam Label, and Declining Performance Analytics

Validity’s Guy Hanson on How AI, Authentication and Engagement Are Reshaping B2B Email

Key Takeaways B2B email deliverability is becoming harder as inbox providers raise the bar: Corporate filtering, stricter DMARC…

Feature June 1
2X AI marketing B2B marketing Data analytics executive hires go to market strategy marketing operations Revlo Walker Sands
Marketing Movers: New Hires at 2X, Revlo, Walker Sands Welcome to the team word with megaphone icon

Marketing Movers: New Hires at 2X, Revlo, Walker Sands

Key Takeaways 2X expanded its executive team with Emily Atkinson and Drew Murphy to strengthen client delivery, finance…

News Brief May 28
AI in Marketing B2B marketing buyer intent customer engagement Iterable marketing operations personalization Priya Gill
DGR B2B customer engagement Iterable Priya Gill

Iterable CMO Priya Gill Provides B2B Customer Engagement Insights: Demand Gen Report Q&A

Key Takeaways: Iterable’s Priya Gill says B2B customer engagement now depends on consistent, connected experiences that build trust…

Feature May 27
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B2B Marketing Exchange East
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