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Latest In: Personalization

Address Confirmation engagement personalization revenue generation Sendoso Sendoso Choice
Sendoso Adds New Preferred Address Features For Targeted Engagement

Sendoso Adds New Preferred Address Features For Targeted Engagement

Gifting platform Sendoso has added two new features to its platform – Address Confirmation and Sendoso Choice. These…

Solution Spotlight August 10
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6sense Unveils Native Retargeting Solution For Account-Based Ads

6sense Unveils Native Retargeting Solution For Account-Based Ads

6sense, an account-based orchestration platform, has launched a Native Retargeting solution designed to enable customers to programmatically serve…

Industry News July 27
attribution attribution models buying groups data measurement Openprise SiriusDecisions Tegrita
Experts Point To Buying Groups & Bad Data As Impediments To Attribution Modeling

Experts Point To Buying Groups & Bad Data As Impediments To Attribution Modeling

Attribution is not a new model of measurement, but in the age of digital transformation, it has evolved…

Industry News July 22
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Podcast Episodes

B2B Marketing Exchange
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Campaign Optimization Series
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