The Keys to Building High-Performing Demand Generation Teams in the Age of AI
Key Takeaways AI is reshaping demand generation leadership by forcing teams to prioritize strategic judgment, trusted content and…
Feature July 29
Latest In: Personalization
SurveyMonkey Updates Website Feedback Collector
Key Takeaways SurveyMonkey has simplified GetFeedback into a self-serve website feedback solution that lets teams deploy in-the-moment feedback…
News Brief July 28
From Promotions to Personalization: How Simply Fish Used Dishio to Drive Measurable Growth
Key Takeaways Simply Fish grew overall sales by roughly 25% over 18 months by shifting spend away from…
Case Studies July 23
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Salesforce Unveils New B2B Commerce Suite with Agentic Buying, AI Search
Key Takeaways Salesforce built a 24/7 Buyer Agent directly into B2B Commerce on Agentforce, letting customers find products,…
News Brief July 21Sperling Addition Grows Arketi Group Digital, AI Capabilities
Key Takeaways Arketi Group added Massachusetts-based digital agency Sperling to its platform, deepening capabilities across website development, UX/UI,…
News Brief July 15
Multiply Brings Self Learning Advertising to ABM
Key Takeaways Multiply’s 10 Min ABM aims to remove the execution bottleneck in account-based advertising by automating personalized…
News Brief July 14
Personalization Still Isn’t Personal Enough in B2B Marketing
In an ever-changing marketing landscape, buyers expect increasingly personalized experiences and landing them is a penultimate priority for…
Demanding Views July 10
DemandView Launches First Text Message Lead Nurture Engine, EngageSMS
Key Takeaways B2B email engagement is in freefall as AI-powered “spam cannons” flood inboxes, dragging down open rates,…
News Brief July 6
Databricks Enters the Marketing Industry with Agentic CDP CustomerLake
Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution…
News Brief June 29
Liferay CEO Bryan Cheung on B2B Content Personalization, AI Trust, and What Modern Content Governance Really Demands
Key Takeaways Bryan Cheung, CEO of Liferay, offers that CMS quit being a publishing endpoint years ago. With…
Feature June 29
Why Enterprise AI Video Fails Without Personalization
Artificial intelligence (AI) video is having a moment, and for good reason. Enterprise teams across marketing, customer experience,…
Demanding Views June 26
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