Smartly, LinkedIn Collaboration Brings Intelligent Creative Video at Scale
Key Takeaways Smartly is bringing LinkedIn Ads into its unified advertising platform, so B2B marketers can personalize creative…
News Brief September 24
Latest In: Personalization
Why First-party Data is Becoming the Foundation for Relevance
The further you get from first-party data, the further you get from the truth. Audience insights become less…
Demanding Views September 10
Report Finds Bad Personalization Is Costing Brands Customers
Key Takeaways Site Impact’s research shows consumers notice personalized marketing frequently, but most do not believe brands understand…
News Brief September 9
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