Latest In: Personalization

Amazon Ads Amazon DSP audience targeting B2B advertising connected TV LinkedIn LinkedIn CTV Ads Microsoft Monetize professional audiences streaming TV
Amazon Ads, LinkedIn Collaboration Focused on CTV Apple iPad Air with multinational entertainment company Amazon Prime Video

Amazon Ads, LinkedIn Collaboration Focused on CTV

Key Takeaways Advertisers can now activate LinkedIn CTV Ads through Amazon DSP, using LinkedIn’s first-party audience signals to…

News Brief June 1
AI in email marketing B2B email deliverability DMARC email authentication email KPIs engagement-based filtering inbox placement mailbox providers quantified trust reply rate sender reputation Validity
Validity Guy Hanson Email Marketing Mistakes Concept Illustration with Warning Icons, Spam Label, and Declining Performance Analytics

Validity’s Guy Hanson on How AI, Authentication and Engagement Are Reshaping B2B Email

Key Takeaways B2B email deliverability is becoming harder as inbox providers raise the bar: Corporate filtering, stricter DMARC…

Feature June 1
ABM account-based marketing AI personalization B2B marketing benchmark survey demand generation go to market strategy personalized content Pipeline Growth Revenue Marketing
2026 Account Based Marketing (ABM) Benchmark Survey Findings

2026 Account Based Marketing (ABM) Benchmark Survey Findings: ABM Moves Beyond Pilot Stage, With AI Powering Smarter Execution

Key takeaways ABM has moved beyond the pilot stage and is now an established part of the modern…

Blog May 27
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